the Gin Guild
We are a spirits industry body that represents the gin industry as a whole. The Gin Guild is supported by the four major gin distilling companies: Bacardi, Diageo, William Grant and Sons and Chivas Brothers.
We aim to promote the gin category across the globe, enhancing its image and widening its appeal to worldwide consumers.
We don’t promote individual brands; we want to bring together the broadest range of products and producers, as well as everyone associated with the wider industry, to create a forum for all those involved in gin production, sales, marketing, distribution and the bar trade.
Gin has a rich and colourful past. From crazes to palaces, it has offered courage in battle, sparked riots and provoked law changes.
It has been a medicine, a key cocktail ingredient and it even played a part in locating the magnetic north pole.
The Gin Guild aims to ensure gin’s prominent place in the future by bringing together gin distillers and industry leaders involved in the production, promotion, distribution and consumption of gin.
The Gin Guild promotes and encourages commitment to excellence in gin distillation and industry custodianship of the spirit category.
The Guild only recognises gin styles produced by distilling ethyl alcohol in stills traditionally used for gin, in the presence of juniper berries and other botanicals – provided that the juniper taste is predominant.