Association:

The Gin Guild brings together the people, brands and businesses who shape the world of gin. As a professional, non-political industry body, we provide a forum for collaboration, shared learning and the exchange of expert knowledge.

Our aim is to connect members across the global gin community – from distillers and botanical suppliers to marketers, historians and technical specialists – ensuring that the Guild remains a hub of excellence at the heart of the category.

• We provide a prestigious membership association focused solely on Gin, founded and based in London but accessible globally.
• We provide formal and informal forums for members to meet, network and recognise excellence in gin.
• And provide opportunities for members to learn, share and develop, and collectively support the gin category.

Recognition

We celebrate the individuals and organisations who make outstanding contributions to gin. Through our formal grades of membership, awards, and recognition of lifetime achievement, the Guild acknowledges leadership, innovation and commitment to advancing the category.

By highlighting excellence, we inspire others and reinforce the standards that define best practice in the gin world.

• We lead the public recognition of product quality in Gin through active Promotion and Awards.
• And we recognise and celebrate individual and company contributions to the distillation, marketing, custodianship, serving and development of gin, including lifetime achievements, via awards, lifetime and other membership categories

Education & Research

Education sits at the core of our mission. The Guild supports technical learning, industry-led research and the dissemination of reliable, evidence-based information.

Through seminars, masterclasses, technical papers and partnerships with academic and industry bodies, we work to deepen knowledge, raise standards and promote continuous professional development across the sector.

• We promote education in gin, providing authoritative information, events and training for members and non-members, ranging from technical to over-the-bar and consumer awareness, resulting in enhanced understanding and appreciation of gin.
• We contribute to and lead authoritative primary research in to gin that complements the objectives of the guild and the development of the category.

Category Promotion

The Gin Guild champions gin in all its diversity.

We promote the category to both trade and consumers by sharing accurate information, showcasing the craft and innovation of our members, and supporting responsible appreciation of gin’s heritage and modern expression.

Our promotional activity highlights the quality, authenticity and richness of the category on a global stage.

• We maintain a dynamic, authoritative and informative website, news flow and social media presence for gin and gin guild members.
• We publish reference works on gin and gin production, and aim to become a primary point of contact for commentators on the world of gin.
• We facilitate a presence for gin/guild members at international trade events.
• We share all the great work being done across the sector by our members

Custodianship

We are committed to safeguarding the integrity of the gin category.

The Guild engages with regulators, industry groups and stakeholders to ensure the category remains clearly defined, properly understood and protected from misuse or misleading practices.

Through advocacy and guidance, we uphold the standards that protect consumers and maintain trust in the category’s long-standing traditions.

• We encourage commitment to excellence in Gin distillation.
• We provide a route for the protection and support of the regulated descriptors, for gin through the provision of a Guardian function for the benefit of the gym, spirit industry as a whole.