Ginopedia

Gin Videos

Craig Harper

Craig Harper, Fever-Tree Our part in the gin renaissance Craig will tell the story of how the idea of a…
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Fever-Tree’s part in the Gin Renaissance
Joanne Moore

Neutral spirit is supposed to be neutral? Do different neutral products create different gins? With gin samples based on Rye…
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All about the base (spirit)
Dr. Ulrich Dyer

Using science to assist the art of recipe development. Analytic techniques to identify and isolate flavour molecules. Pitched at average…
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Local Flavour: Using science to aid gin recipe development
Alex Oldroyd

Alex, a Court Assistant at the Worshipful Company of Distillers presents an introduction to the Livery company, outlining the benefits…
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An Introduction to the Distiller’s Livery
Bernard Gormley & Tony Enoch

The importance of the designer bottle in promotion and sale of your designer gin Bernard Gormley & Tony Enoch of…
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Bottles – Better by design
Charles Maxwell, Tarquin Leadbetter, Olivier Ward, James Hayman, Ian Buxton

Panel Discussion: Adapting or abused? Does the Gin category need tighter definitions or not? With: Ian Buxton (101 Gins to…
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Panel Discussion: Gin Category definitions
Panel

Join Aaron Knoll (author of Consumer Taste Preference in Gin and Botanical Spirits: Report for Distillers and Spirit Creators), and…
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Gin Trends for 2020 and Beyond
Sion Edwards

First impressions (the winner by a nose was…) The importance of aroma for a gin brand.
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First Impressions – The Importance of Aroma for a Gin Brand
Panel

A discussion amongst some of the best known people in the modern on-trade, who will bring examples from 20 years…
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Brand Ambassadorship – the cornerstone of modern brand development
Liam Matthews

Safe use of ‘gin machines’. Compliance, control, assessment Liam Matthews, The Health and Safety Consultancy This session provides an overview…
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Safe use of Gin Machinery
David T Smith

David T Smith leads a virtual panel through 8 of the key new gins to reach the market in the…
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Tutored Tastings of Gin 2021
Justin Hicklin

A framework and consumer aid to discovery and understanding A Gin Guild proposal to provide consistent guidance on gin flavour…
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Gin-Note™ Flavour guidance – an introduction
Ben Marston

The journey from kitchen to micro distillery. A guide for distillery startups Dead kings, grotesque gins and mighty big explosion.…
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Growing Pains – The journey from kitchen to micro distillery
Rachel Rees

Wine and Spirits Laboratory Manager Graduating in June 2008 with a Masters of Chemistry (part at Bordeaux University), Rachel joined Campden…
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Flavour & Aroma Damage in Bottle
Will Edge

Will Edge is the Founder and Distiller at Greensand Ridge Distillery. It was undertaking a Masters Degree in Brewing &…
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Beyond the soundbite – integrating sustainability into your distillery
Tom Warner

Real craft is more than a sticker on a bottle. It’s dirty hands, hard work, full hearts, and a deep…
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Innovation and Educators clear the path for imitators and disrupters
Justin Hicklin, Nate Brown, Cherry Constable,Gavin Lennox Diageo Brand Technical Centre Chairman: Charles Maxwell

Discussion about the Gin Guild’s proposed framework and consumer aid to discovery and understanding. A Gin Guild proposal to provide…
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Panel Discussion: Gin-Note™ Flavour guidance
Desmond Payne & Christopher Hayman

50 years, eight gins, one Lifetime Achievement Award from The Gin Guild, an MBE and now the Ambassadorial role of…
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Q&A session with Desmond Payne
Rachel Sutherland

Rachel Sutherland, Liquid and Innovation Manager Warner’s Distillery When it comes to London dry gins, focus often goes into how…
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Rest In Peace: Post Distillation Finishing for a London Dry Gin
David T Smith

Napue Gin (46.3% ABV) Kyrö Distillery Company Isokyrö, Finland www.kyrodistillery.com Spirit base: Rye Spirit Botanicals: Juniper, Meadowsweet, Sea-buckthorn, Cranberries, Birch…
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Tutored Tastings of Gin 2015
John McCarthy

The benefits (image/marketing sales pitch/backstory/taste/uniqueness) of distilling your own base spirit. John McCarthy, Master Distiller, Adnams Distillery (Adnams, winner of…
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Grain to glass The benefits of distilling your own base spirit
Ciara Cullen

Ciara discusses the latest developments in IP infringement in the drinks industry, including the recent well-publicised UK decisions in M&S…
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The latest developments in “copycat” cases in the drinks industry
Paul Hughes

Professor Paul Hughes (Heriot-Watt University/ Institute of Brewing & Distilling) Paul originally trained as a chemist, and worked with the…
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Creating gin flavour – the effect of different stills etc
Olivier Ward

Agenda Making Gin is EASY! Well, it’s a lot easier than selling it… Making great Gin is really hard! Understanding…
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Selling the stuff! Branding & marketing in a promiscuous purchasing environment
David T Smith

What’s new in 2018 (with samples) – The world of gin is a fast-paced environment with constant innovation and there…
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Tutored Tastings of Gin 2018
Dimple Athavia

Dimple Athavia from The IWSC talks about the benefits to brands of entering Spirits Competitions
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Winning Ways – Spirit Competitions: The benefit to brands
Alessandro Garneri

Alessandro's talk is about Sourcing and managing botanicals for a global gin brand, as he shares his knowledge from working…
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Sourcing and managing botanicals for a global gin brand
Olivier Ward

Increasingly gin distillers are creating their own base spirit. Why bother? At what cost? What effects on the product and…
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Grain to glass. Fad or fanfare?
Emma Hibbert

Launching and marketing a new product (illustrated with the launch of the Adnams gin range) Emma Hibbert Adnams -Head of…
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Launching and Marketing a New Gin
David T Smith

Celebrating his 10th year at Ginposium David leads his tasting of what’s new in the world of gin, a fast-paced…
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Tutored Tastings of Gin 2024: What’s New & Interesting
Matthew Pauley

Matthew Pauley The International Centre for Brewing and Distilling at Heriot Watt University Assistant professor and PhD student Juniper is…
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Fingerprinting Juniper profiling predominance
Charles Maxwell

Charles Maxwell (Director & Master Distiller Thames Distillers) was born into a family that has an unbroken connection with gin…
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Future perspectives for gin
Rosie Milsom

New Product Development, concept research & development, competition, market assessment / demand, launch pitfalls (and when to abort/call it a…
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Family Planning – Adding to the (brand) family
Stephen Gould

Stephen Gould will be illustrating his session on American Gin with samples from several US brands and discusses them and…
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Casting an Eagle eye on the US gin scene
David T Smith

Terroir. Does it matter? The French word that translates to “of the earth,” and is used mostly in wine contexts…
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Tutored Tastings of Gin 2016
Panel

Chaired by Dr. Anne Brock, Master Distiller at Bombay Sapphire and former Grand Rectifier of the Gin Guild - the…
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The State of Gin in 2021 – Panel Discussion
Abhi Banik

Developed by and named in honour of Copper Rivet head distiller Abhi Banik, the still was created to address the…
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Patently Different – advances in still design
Joanne Moore

The good the bad and the ugly - A mindful innovation approach for flavoured Gins and the role of botanicals…
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The good the bad and the ugly
Henric Molin

Science and nature The importance for gin distillers of chemical analysis (such as GCMS, HPLC and ICP-MS analysis), to ensure…
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Science and nature: The importance of chemical analysis
Charles Maxwell

Director & Master Distiller Thames Distillers Charles Maxwell was born into a family that has an unbroken connection with gin…
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Influences of different base spirits on gin
Anand Virmani

Gin from India (including elements from the Himalayas, which might excuse the use of the pun “Peak gin”), is a…
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The Rise of Indian Gin
Vanessa Piromallo, Julia Nourney

Founder and Editor in Chief of ilGin.it, the most read Italian website about Gin, Vanessa has been writing about gin…
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Salt (Yes Salt!) in Gin
Mark Meek

Global gin trends, the impact of Covid-19 and outlook to 2024. Mark will look at the key drivers and growth…
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Opportunities for the global gin market
Nicholas Cook

Why the Gin Guild is acting as a custodian and providing a route for the protection and support of the…
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Trespassers will be prosecuted – protecting the gin category
Dr. Anne Brock & Sam Carter

Classic Dry Martini Cocktail Ingredients: 60ml Star of Bombay Gin 15ml Noilly Prat Dry Vermouth 2 dashes Angostura orange bitters…
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Changing tastes: Classic cocktails with modern interpretations
Alexandre Sakon

Wooded gin (stored and transported in barrels) is part of gin history. With expanding current interest in wood aged gins…
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Well he wood say that wouldn’t he!*
Nolan Kane

Glass innovation – Bespoke or off the shelf, decoration, size and the design process. Design trends and innovation. Brand penetration,…
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Bottling it – Glass innovation
Anistatia Miller & Jared Brown

Written in code in 1638, the Distiller of London protected the distilling cross ‘mysteries’ practiced by the Worshipful Company of…
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The Distiller of London – The history of Gin
David Pool

David Pool, Co-Founder, Smarter.AI Until now, AI has been the exclusive domain of global technology companies, with the data and…
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Distilling value from data with Artificial Intelligence
Prof. Katherine Smart

Group Chief Brewer, SABMiller plc Deputy President of the Institute of Brewing and Distilling This Presentation: History, Styles, Categories and…
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Gin: An Education
Matthew Pauley

A further update from Matthew on his research into Juniper – the key botanical in gin. The identification of specific…
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Juniper Research update with AI 2023
David T Smith

David T Smith, Summerfruitcup.com David T Smith leads his annual tasting of what’s new and unusual in the world of…
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Tutored Tastings of Gin 2022
Jo Cook

Do’s and don’ts when labelling and marketing gin (and non-gin beverages) including low/no alcohol drinks and gin liqueurs and other…
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Bottling it up – Do’s and don’ts when labelling and marketing gin
Matthew Pauley

Mathew Pauley reviews the latest work exploring juniper, gin sensory performance and analytical chemistry and talk about the next steps…
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Scientific Exploration of Juniper
Natasha Bahrami

Gin and variants viewed from the USA, including observations on Distilled - Redistilled - Compounded gins, Zero ABV / Low…
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Ripples From Across the Pond – Gin and variants viewed from the USA
Alison Munro

Alison provides an updated version of the presentation made at Ginposium 2019 from her colleague, Alistair Taylor, and provide a…
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Latest update & advice for gin brands from the Portman Group
Valentine Warner

Chef Valentine Warner from BBC’s What to Eat Now Valentine is a cook, food writer and broadcaster who makes regular appearances…
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Food Pairings with Gin
David Thompson

David Thompson has 25 years experience in the electrical industry, focusing on hazardous areas underpinned by the DSEAR regulations. During…
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Best Distillery & DSEAR safety practices
Mark Gamble

Mark in his presentation will give his perspective of Craft distilling and what he considers to be a micro distillery. He will…
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The Craft distilling movement
Michael Cruickshank

The rise of the gin phenomenon – as seen from Spain, one of the leading markets. Michael Cruickshank Xix Bar,…
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Spanish Practices – a view on the Gin market
David T Smith

Warner Edwards Harrington Dry Gin (44.0% ABV) Warner Edwards Distillery Harrington, Northamptonshire, UK www.warneredwards.com Spirit base: Barley Botanicals: Juniper, coriander,…
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Tutored Tastings of Gin 2014
Ben Marston

Examining the key role that coriander can play in gin Ben Marston, Puddingstone Distillery Often cited as the second most…
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The Coriander Effect
Panel

How little is too little juniper for a gin to be considered a gin? A view from America.
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Juniper – Upfront and essential?
Christopher Hayman

Christopher Hayman from Hayman Distillers talks us through Gin Brands Past and Present and the Importance of Brand and Marketing…
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Gin Brands Past and Present
Katherine Smart

The smart approach. What to do and what not to do, from a team that has just done it. Professor…
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Starting a gin distillery the smart way
Alice Pearson

A wider application of the Gin-Note™ flavour profiling methodology (in distillery visitor tasting experiences) to describe gin flavours. Alice Pearson…
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Colour me beautiful – Gin-Note™ application
Charles Maxwell

Charles Maxwell, Thames Distillers’ Master Distiller Routes for new brand launches – Routes for production of gin as part of…
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Routes for new brand launches: Contracting out
Gary Grant

Licensed to Spill - Licensing in the time of Coronavirus - opportunities and challenges from Gary Grant, Barrister
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Licensing in the time of Coronavirus – opportunities & challenges
Alistair Taylor

With increasing numbers of complaints about small and independent gins, it is more important than ever to stay on the…
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Striking the balance between creativity and compliance
David T Smith

Hammer & Sons Old English Gin (44.0% ABV) Langley Distillery Warley, Birmingham, UK www.oldenglishgin.com Spirit base: Neutral Grain Spirit Botanicals:…
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Tutored Tasting of Gin 2015
David T Smith

What’s new for 2019? The world of gin is a fast-paced environment with constant innovation and there have been many…
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Tutored Tastings of Gin 2019
Alex Speers

This presentation will serve as an introduction to sensory evaluation Professor Alex Speers (Heriot Watt) Alex Speers is the Professor and…
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Designing a sensory panel and avoiding bias
David T Smith

Not requiring an introduction to many, Gin Guild member David leads his annual tasting of what’s new and looks at…
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Tutored Tastings of Gin 2023
Mark Gamble

Whether, and if so how much, water source makes a  difference in a distilled product. With sample tasting, using a…
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Water fuss about nothing – Myth and materials
Ben Ellefsen

Innovation – Is diversification in the gin industry an aid to building consumer interest (and sales), or a distraction and…
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Innovation – diversification or distraction?
Keli Rivers

It would be humble to say that Keli Rivers has been very lucky in her gin immersed career- from curating…
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The heritage and future of the Martini
Chris Pitcher

Chris Pitcher, Redburn (Europe) Limited Partner The development of the global gin market through recent cycles, evolving consumer trends, geographic…
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Ginvestment: The business of gin
James Firth

The dangers of relying on locally foraged botanicals. Do you know the difference between edible and toxic/dangerous/waste of time/not worth…
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Dying to be different (The Ambridge effect)
Joanne McKerchar and Terry Fraser

Terry Fraser, Diageo Master Distiller and Joanne McKerchar Diageo Senior Archivist. Terry Fraser is GORDON’s gin Master Distiller, managing everything…
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Gordon’s Alive! 250 years of Gordon’s Gin
Kathy Caton

Kathy Caton, Founder and MD, Brighton Gin Launching in 2013 and with a focus on ethical and sustainable production and…
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Routes for new brand launches – Doing it yourself
John McCarthy

Adnams, winner of the 2013 IWSC Gin Trophy John has been Adnams’s head distiller since the company opened the Copper…
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Botanicals and novel botanicals
Dr. Anne Brock

Dr. Anne Brock Bermondsey Distillery After completing a DPhil in Organic Chemistry at Oxford University, Anne decided to apply the…
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The effect of different botanical fixatives. Hit or myth?
Simon Ford

The allure of expanding your gin business to the USA is an attractive option. Profit margins can be high. Consumers…
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Gin in the USA – the American dream?
Stuart Gregor

Stuart Gregor is co-founder of Four Pillars Gin, Australia’s No.1 craft spirits business, whose gins are now available in more…
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Ripsnorter: The gin view from Australia
Ivan Bell

A look at how well executed distinctive packaging design can add value to your brand. Stranger & Stranger is a…
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Storytelling, perception and truth
Joanne Moore

Many newer gins are moving away from the 37.5% and even 40% ABV norms – to impress or for good…
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The importance of ABV? The percentage game
Emma Stokes

Emma will guide attendees through a tasting session featuring a selection of the finest ultra-premium gins available, including from Guild…
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The Growth in the Ultra-Premium Celebrity-backed gins
Panel

Panel Discussion with key members of the Gin industry to try and understand how we will work through COVID-19
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Panel Discussion: How we’ll work through COVID-19
Nolan Kane

Energetic, passionate and always found with a smile on his face, Nolan loves experiencing great drinks with great people in…
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How the Glass industry is addressing sustainability in 2023
Michael Clancy

Director, FDT Consulting Engineers & Project Managers Agenda Why worry about this stuff? Manual Handling & Management Procedures Design Considerations…
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Safety and Environmental Concerns for Distillers
David T Smith, Sam Carter

Still waters run deep Sam Carter Bombay Sapphire, David T Smith Spirit Author Many of us will be familiar with…
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Vapour, Vacuum and Pot – and the impact on mouth-feel and aroma
Stefano Trumpy

Stefano discusses the general state of the botanicals market and look at the challenges of sustainability in botanicals supply, as…
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Behind the Flavour: Botanicals Crop & Sustainability Issues
Ciara Cullen

Ciara Cullen is head of RPC’s Food & Drink Group. She specialises in IP & Technology and has particular experience…
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Gin-personator! Protecting your brand & IP against infringers
David Symons, Jim Long

In this session Jim and David present an update from the Gin Guild's sustainability project and how its toolbox for…
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An update on the Gin Guild’s Sustainability project
John Vine

John will give insights to gin producers around the world on what his role as Senior Spirits buyer at Waitrose…
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A Supermarket spirits buyer’s perspective
Tristan Stephenson

Tristan Stephenson is a drinks industry professional, who is internationally recognised as a bar operator, author and consultant. Over the past thirteen…
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Gin and its importance to cocktails
Dr. Anne Brock

Whether, and if so how much, a gin is affected by different production processes, such as use of concentrate and one/multi-shot production.…
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Concentrate and focus. One shot or not?
Joanne Moore

The dangers of using too many/conflicting botanicals merely for the sake of numbers. Agenda Review of Market – Global level…
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Barrow loads of Botanicals
Chris Pitcher

Chris helps us map the performance of gin consumption, focus on the recent evolution in consumer trends by the key…
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What’s happening to the gin market worldwide and why?
Ed Pilkington

Ed Pilkington. Grand Rectifier of the Gin Guild presents his opening remarks and welcome introduction to the Gin Guild at…
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Welcome and an introduction to the Gin Guild
Evelyne Canterranne

Regardless of style, neutrality of base spirit in gin is extremely important. Off-notes from impurities and/or contamination cause adverse effect…
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Structuring Sensory Practices for Excellence in Gin Quality and Innovation
Matthew Pauley

What improvements can be made to gin by the technical application of science and the latest research? Agenda What improvements…
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Botanicals and Boffins – Where science meets art
Chris Pitcher

Three years on from the pandemic, Chris’ presentation will map the performance of gin consumption, focus on the recent evolution…
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The State of the Gindustry 2023
Sarah Melina Siebel and Carole Brigaudeau

A workshop on the provision of consumer information (on label and online) Learn about the information that EU spirits producers…
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Provision of consumer information (on label and online)
Tony Lamb

UKTI Sector Specialist Food & Drink Tony Lamb leads the food and drink UK Trade & Investment team in the…
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Exporting your Gin – advice from UKTI
David T Smith

The world of gin is a fast-paced environment with constant innovation and there have been many new releases since last year’s…
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Tutored Tastings of Gin 2017
Julia Nourney

International Spirits Consultant Julia Nourney explores the increasingly popular production technique of gin blending. Julia will look at the pros…
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The Perfect Blend? – The Art of Blending Gin
Christopher Hayman

Opening remarks and an introduction to the the Gin Guild, why it was created and our relationship with the Worshipful…
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Welcome and Introduction to the Gin Guild
Prof. Scott Allen

Mitigating the dangers implicit in storage and production/working with high ABV spirit.
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Flaming Heck! Safety compliance by design
Kirsty Black

Making your own base spirit (GNS) Kirsty is a graduate of Heriot Watt University, with a Masters degree in Brewing…
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Gin distilling: from field to bottle
Dr. Anne Brock

Educated at Oxford University, Anne achieved a PhD in Organic Chemistry from St. Catherine’s College before embarking on a career…
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Dark satanic stills? What today are the ‘stills traditionally used for gin?
Tarquin Leadbetter

The effect of spirit competition wins on marketing a brand. Southwestern Distillery/Tarquin’s Gin • Agenda 1 Do consumers care?, Does…
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Medals and marketing – the effect of spirits competition wins
Christopher Hayman

Christopher Hayman was installed in 2012 as the first Grand Rectifier of the Gin Guild. He is ‘steeped’ in Gin…
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Welcome address
Dan Szor

Founder/CEO, Cotswolds Distillery A state of the art visitors centre, tasting and blending rooms open to visitors for tours and…
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Come up and see me some time – benefits of visitor friendly distilleries
David T Smith

David Smith (Summer Fruit Cup -Gin competition judge and independent journalist) David T. Smith is a drinks writer and gin…
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Tutored Tastings of Gin 2014
James Chase

Hard seltzer, spiked seltzer or hard sparkling water is a type of highball drink containing carbonated water, alcohol, and often…
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(Alco)Seltzer! How the trend for Seltzers has crossed the Atlantic
Ross Aylott

Aylott Scientific is a technical consultancy providing specialist expertise and training to the beverage industry. It offers businesses and organisations…
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Gin quality management
Miles Beale

Challenges, opportunities, what it means for gin Wines & Spirits Trade Association (WSTA) The WSTA represents over 340 companies producing, importing,…
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UK and EU legislation. What the future holds
Anand Virmani

Gin Guild Warden member Anand Virmani, of Goa based NAO Spirits & Beverages, presents a view on these new challengers,…
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The Rise of Asian Gins
Pal Gleed

An especially warm welcome to you all to this, our 9th Annual Ginposium, which is returning in person for 2022…
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Welcome and an Introduction to the Gin Guild
Dr. Ulrich Dyer

Using Rotary Evaporator and Microwave Distillation to minimise energy use and how they can play their part in a distiller’s…
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Gin in a Spin
Sandrine Ricard

Sandrine Ricard was appointed Deputy Director of Pernod Ricard in the UK in July 2022. Previous roles include Head of…
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Pernod-Ricard’s approach to S&R
Simon Ford

Simon, founder of Fords Gin discusses his experiences in launching a gin brand in new markets - using knowledge from…
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Learnings from launching in new markets
Desmond Payne

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An introduction to Ginposium 2024
David T Smith

The world of gin is a fast-paced environment with constant innovation and there have been many new releases since 2019’s…
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Tutored Tastings of Gin 2020
Tommy Haughton, Michael Haughton

Developments in the botanical trade and how, in an expanding market and with variable climate conditions, one deals with quality…
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A leaf out of your book
Natasha Curtin

Assuming the role of Vice President of Global Marketing at Bombay Sapphire in 2018, Natasha Curtin led the brand through…
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Stir Creativity: How Bombay Sapphire built an iconic brand
Rachel Sutherland

Developing a local true London Dry Gin reflecting local botanicals.Growing up in the Scottish Highlands, Rachel gained early experience working…
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The Richness of Nature: Developing a local true London Dry Gin
Nate Brown

The issue of Artisan/Craft claims. Nate Brown co-runs The London Bar Consultants, set up in 2012 with the aim of shifting…
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What’s in a name? Does size matter? Marketing spin or material consideration?
Nicholas Cook

An introduction by Legal expert Nicholas Cook to the key definitions producers need to adhere to when labelling their products…
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Gin categories and legal definitions
Christopher Hayman

A Q&A with the legendary Lesley Gracie creator of Hendrick's Gin, hosted by Gin Guild Chairman, Christopher Hayman.
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Legends Slot: Lesley Gracie, Hendrick’s Gin
Rosie Milsom, Sarah Miller

Rosie Milsom is Global Head of NPD at Atom Brands and Scrum Master for Atom Labs, with a demonstrated history…
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Sustainable Packaging in 2023
Nik Fordham

The why, the where and the how behind the home of Bombay Sapphire at Laverstoke Hampshire. Nik Fordham Master Distiller at…
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Destination Distilling
Ed Pilkington, Finlay Nicol, Tom Warner, Stuart Gregor, Ulrich Dyer and Lewis Hayes

(e.g. low abv, fruit, pink/orange etc.) is good for the category and will take it to the next level –…
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Panel Discussion – Innovation in Gin