Pernod Ricard

Pernod Ricard is a French multinational beverage company and one of the world’s largest producers of wines and spirits. Established in 1975 through the merger of Pernod and Ricard, the company has built a vast portfolio of premium brands across various categories, including whisky, vodka, rum, tequila, and gin.

With operations in over 160 countries, Pernod Ricard is a dominant force in the global spirits market, emphasising innovation, premiumisation, and sustainability.

The company is widely known for its leading gin brands including Beefeater, Plymouth, Malfy, and Monkey 47, and now Inverroche Gin from South Africa and it also operates several other prestigious brands such as Chivas Regal, Jameson, and Absolut Vodka.

Beefeater, one of the most iconic London Dry gins, has been produced since the 19th century and remains a favourite among bartenders and gin enthusiasts. Its classic juniper-forward profile and traditional distillation methods make it a benchmark for the category. Malfy, an Italian gin, offers a more contemporary and citrus-driven experience, with variants highlighting Sicilian lemons and blood oranges. Monkey 47, a super-premium gin from Germany, stands out for its complex botanical blend, featuring 47 unique ingredients that contribute to its rich and aromatic character.

Plymouth is a bartender’s favourite heritage Gin with GI protected status, and new addition to the Pernod Ricard stable Inverroche is a leading craft gin brand from South Africa.

Pernod Ricard’s investment in the gin category reflects the growing demand for craft and premium spirits. Through innovation and strategic acquisitions, the company continues to strengthen its position in the dynamic gin market while maintaining its reputation as a leader in the global spirits industry.