Ginposium 2020

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Hard seltzer, spiked seltzer or hard sparkling water is a type of highball drink containing carbonated water, alcohol, and often fruit flavouring. Hard seltzer/ soda is an emerging category and expected to trend in the liquor market as consumer trends shift towards including “Better for You” drinks alternatives.

The category is experiencing phenomenal growth in the United States, growing over 300% per annum, with sales values of $2.7B USD in less than 4 years. (Source: Nielsen CGA On premise and Total measured Off premise channels 52 weeks ended 28 December 2019)
James Chase
Chase Distillers

The rise of Indian gin

Gin from India (including elements from the Himalayas, which might excuse the use of the pun “Peak gin”), is a growing category, with a number of new brands taking advantage of local juniper and other local botanicals.

Gin Guild Warden member Anand Virmani, of Goa based NAO Spirits & Beverages, presents a view on these new challengers, including those of his own company, from the country that launched the winning combination of gin and tonic.

Anand Virmani helped kick start the Gin revolution in India by launching the country’s first Craft Gins - Hapusa, a contemporary Himalayan Dry Gin and Greater Than, a classic London Dry Gin. Over three years, he has been distilling these award-winning Gins and taking them and their stories across the country and the world.
Anand Virmani
NAO Spirits & Beverages

The Perfect Blend? - The Art of Blending Gin

International Spirits Consultant Julia Nourney explores the increasingly popular production technique of gin blending. Julia will look at the pros and cons of both individually distilled botanicals and those distilled in batches, as well as the key considerations when using this avant-garde technique.

Julia Nourney is a world-renowned (and well-travelled) spirits consultant, as well as a presenter, educator, and judge at numerous international competitions. She has worked on gin projects with distillers from around the world, including those in Ireland, Lebanon, India, and many more.
Julia Nourney
Independent Spirits Consultant

Gin Trends for 2020 and Beyond

Join Aaron Knoll (author of Consumer Taste Preference in Gin and Botanical Spirits: Report for Distillers and Spirit Creators), and spirits writer David T Smith for a look at the trends they have identified so far in the topsy-turvy world of 2020 and what they anticipate for 2021.

Aaron Knoll is the author of The Craft of Gin and Gin 300 and is a prolific blogger at the gin is in, which he founded in 2009 and where he regularly reviews all that is new and interesting in the gin world.

David T Smith is a gin specialist and spirits writer who has spoken at conferences, judges’ spirits competitions and consulted on gin projects on both sides of the Atlantic. He is a regular contributor to Gin Magazine and to the Gin Guild seminar programme. He is the author of many books about gin, including: ‘The Craft of Gin’, ‘How to Make Gin’, ‘Forgotten Spirits and Long-lost Liqueurs’ and “Gin, The Dictionary’.

This seminar content was prepared and delivered for The Gin Guild in association with the Craft Distillers Expo and the American Distilling Institute.
Aaron Knoll

David T Smith
Spirits Writer

Gin in a Spin

Using Rotary Evaporator and Microwave Distillation to minimise energy use and how they can play their part in a distiller’s tool box.

About Symphonia Spirits
Symphonia Spirits is a multi-award-winning company that uses science in harmony with nature to compose spirits with a symphony of flavour notes. It showcases the local botanicals that grow in County Armagh, the Orchard of Ireland. It uses science to reduce food miles by finding local substitutes containing flavour molecules found in exotic botanicals, and science to extract flavours using cutting edge distillation processes.Its products include a Irish dry gin judged the Best Gin in Ireland 2019 at the Irish Gin awards, a unique Armagh Bramley apple gin, a Summer Fruit Cup, and their most recent development, an Irish Apple rum.

About Ulrich Dyer
The company was founded by Ric Dyer, a chemist who spent 30 years in the pharmaceutical industry helping to discover treatments for various diseases, including HIV and influenza, and developing cost and energy efficient manufacturing processes. Laterly he turned his attention to gin making, bringing an innovative perspective to the industry.
Dr. Ulrich (Ric) Dyer
Symphonia Spirits

Opportunities for the global gin market

Global gin trends, the impact of Covid-19 and outlook to 2024. Mark will look at the key drivers and growth trends in the gin market pre-Covid and how the pandemic has impacted these growth drivers and key markets. He will also address the implications for the long-term and how to maximise the opportunities in the gin market

About IWSR Drinks Market Analysis
Founded 50 years ago, IWSR is the leading source of data & insights on current and future trends driving the global beverage alcohol market. IWSR’s global analyst footprint and access to volume and value data gives the industry unparalleled insight into the current and future state of the beverage alcohol market. The IWSR is the most trusted, accurate and widely used source for beverage alcohol trends in the world. It helps clients benchmark performance, identify market entry opportunities and stay on top on innovation for product development.

Access the presentation slides from this session

Mark Meek
With over 25 years’ experience in the publishing and business information industry, including 10 years at the Guardian and then the Independent newspapers, Mark has led a number of high growth companies, including Datamonitor (CEO), Progressive Digital Media (CEO) and OVUM Technology (MD). Mark joined IWSR as CEO in 2013.
Mark Meek

A workshop on the provision of consumer information (on label and online)

Learn about the information that EU spirits producers are encouraged to make available on label and online.

About spiritsEUROPE
spiritsEUROPE proudly represents one of Europe’s most valuable agri-food export sectors and, with it, the interests of 31 associations of spirits producers as well as 10 leading multinational companies.

Distilled spirits are as diverse as the EU itself, spanning 47 product categories and including a host of geographically-specific products that contribute to the culture of their regions (240 GIs).

spiritsEUROPE’s mission is to represent, defend and promote the European spirits sector and help members achieve sustainable business growth.

On 4 June 2019, spiritsEUROPE, the trade association representing the producers of spirit drinks in Europe signed a Memorandum of Understanding (MoU) in which the sector commits to provide energy information on label together with full ingredient listing and detailed product-specific information online. The signature ceremony took place in the presence of EU Health Commissioner Vytenis Andriukaitis during the association’s General Assembly meeting in Paris. The MoU is a voluntary agreement facilitated by the European Commission which foresees a highly dynamic and ambitious roll-out plan on providing energy information on label.

At the end of the roll-out, at least one in three bottles of spirit drinks placed on the EU market, thus 66%, will include energy information on label.

Also, for online ingredient listing, the sector will go above and beyond existing EU legislative obligations, committing to indicate the raw materials used in the production of all mono raw material spirits categories and vodka. The commitment is to offer specific online information “from the click of a smartphone”.

spiritsEUROPE is developing the online tools to match the needs of both larger and smaller producers of spirit drinks. Guidelines are available to assist companies in the process. spiritsEUROPE calls on all the spirit drinks producers in Europe to join the commitment to offer consumers meaningful information and demonstrate that the sector (and self- regulation) can be trusted.

Access the presentation slides from this session

Sarah Melina Siebel
Director Internal Market

Carole Brigaudeau
Director Communications

ICYMI – Ginposium 2020 Part 1


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Topics listing


Beyond the soundbite

Integrating sustainability into your distillery.

DOWNLOAD: Sustainability Checklist for your distillery

Will Edge
Greensand Ridge Distillery – winner of the 2019 Distillery Sustainability Award from the Spirits Business


Tutored gin tasting – what’s new for 2020?

The world of gin is a fast-paced environment with constant innovation and there have been many new releases since last year’s Ginposium. This session looks at some of the more interesting new releases, as well as gin trends on which to keep an eye. David is joined by a tasting panel made up of Kristiane Sherry, Alice Pearson, Bernadette Pampline, Dr. Anne Brock and Joanne Moore.

David T Smith Spirit Author and Gin Judge


Panel Discussion: – From confinement to emergence

How we’ll work through COVID-19

Chairman: Dr Anne Brock and Industry Panel of Melissa Katrincic, Durham Distillery USA, Anand Virmani, NAO Spirits,Georgie Bell, Bacardi, Ashley Hunka, East London Liquor Company and Shay Chamberlain from Black Pearl.


Colour me beautiful

A wider application of the Gin-Note flavour profiling methodology (in distillery visitor tasting Experiences) to describe gin flavours.

Alice Pearson
The Cotswold Distilling Company Ltd. New Product Development


Casting an Eagle eye on the US gin scene

An introduction to the broad range of Gins available from the USA.

Stephen Gould Proprietor and Master Distiller, Golden Moon Distillery, Colorado USA.


Flaming Heck! – Safety compliance by design.

Mitigating the dangers implicit in storage and production/working with high ABV spirit.

Professor Scott Allen, CEng FIChemE
Managing Director
Allen Associates (HPE) Ltd


Storytelling, perception and truth

A look at how well executed distinctive packaging design can add value to your brand.

Ivan Bell
Stranger & Stranger Packaging design and branding


The good the bad and the ugly

A mindful innovation approach for Flavoured Gins and the role of botanicals and flavours within this ever expanding category.

Joanne Moore
Quintessential Brands Group Master Distiller


Licensed to Spill

Licensing in the time of Coronavirus – opportunities and challenges

Gary Grant
Francis Taylor Building,
Inner Temple Licensing Barrister


Stir Creativity

How Bombay Sapphire built an iconic brand.

Natasha Curtin
Bacardi Global Brands Global Vice President, Bombay Sapphire