Provision of consumer information (on label and online)
Sarah Melina Siebel and Carole Brigaudeau
A workshop on the provision of consumer information (on label and online)
Learn about the information that EU spirits producers are encouraged to make available on label and on line spiritsEUROPE proudly represents one of Europe’s most valuable agri-food export sectors and, with it, the interests of 31 associations of spirits producers as well as 10 leading multinational companies. Distilled spirits are as diverse as the EU itself, spanning 47 product categories and including a host of geographically-specific products that contribute to the culture of their regions (240 GIs).
spiritsEUROPE’s mission is to represent, defend and promote the European spirits sector and help members achieve sustainable business growth. On 4 June 2019, spiritsEUROPE, the trade association representing the producers of spirit drinks in Europe signed a Memorandum of Understanding (MoU) in which the sector commits to provide energy information on label together with full ingredient listing and detailed product-specific information online.
The signature ceremony took place in the presence of EU Health Commissioner Vytenis Andriukaitis during the association’s General Assembly meeting in Paris.
The MoU is a voluntary agreement facilitated by the European Commission which foresees a highly dynamic and ambitious roll-out plan on providing energy information on label. At the end of the roll-out, at least one in three bottles of spirit drinks placed on the EU market, thus 66%, will include energy information on label.
Also, for online ingredient listing, the sector will go above and beyond existing EU legislative obligations, committing to indicate the raw materials used in the production of all mono raw material spirits categories and vodka. The commitment is to offer specific online information “from the click of a smartphone”. spiritsEUROPE is developing the online tools to match the needs of both larger and smaller producers of spirit drinks.
Guidelines are available to assist companies in the process. spiritsEUROPE calls on all the spirit drinks producers in Europe to join the commitment to offer consumers meaningful information and demonstrate that the sector (and self-regulation) can be trusted.
rue Belliard 12
Bte 5 1040
- Bottling it up – Do’s and don’ts when labelling and marketing gin
- Storytelling, perception and truth
- The Perfect Blend? – The Art of Blending Gin
- (Alco)Seltzer! How the trend for Seltzers has crossed the Atlantic
- Panel Discussion: Gin Category definitions