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The good the bad and the ugly

Joanne Moore

A mindful innovation approach for Flavoured Gins and the role of botanicals and flavours within this ever-expanding category

As the Master Distiller for the Premium Gin brand portfolio at Quintessential Brands, Joanne Moore is the guardian of the first London Dry Gin recipe, Greenall’s Original, and the creator of some of the fastest-growing and most-loved gin brands in the world today, including BLOOM Gin, Opihr Spiced Gin, Thomas Dakin Small Batch Gin and Berkeley Square Gin.

Based at G&J Distillers, the company’s gin distilling home and the foremost gin distillery in the world with distilling heritage dating back to 1761, Joanne was one of the first female Gin Master Distillers in the world and is renowned in the industry as a master of her craft, to which the many awards her gins have won are a testament.

Joanne joined G&J Distillers (formerly G&J Greenall’s) in 1996 as a bio-chemistry graduate and her first role was in the Quality Control department, where she learnt all about the whole production process, from raw ingredients through to distillation and to bottling.

Part of the role involved product development and as she learnt more about botanicals, she quickly discovered a real passion and talent for creating gins. She was appointed as Master Distiller in 2006, becoming only the seventh Master Distiller at G&J Distillers since 1761.

Since Joanne began her tenure as Master Distiller at G&J Distillers, the company has gone on to win many awards for its gins, including winning International Spirits Challenge Gin Producer of the Year four times in the last five years.