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Medals and marketing – the effect of spirits competition wins

Tarquin Leadbetter

The effect of spirit competition wins on marketing a brand.

Southwestern Distillery/Tarquin’s Gin
• Agenda
1 Do consumers care?, Does the trade care?
2 Will you sell more gin?
3 Are competitions worth it?

Who better to hear from on this topic than Tarquin Leadbetter. Tarquin’s Cornish Navy Seadog Gin has been awarded World’s Best Gin at the San Francisco World Spirits Competition 2017 – the Oscars of the spirits world.

Tarquin says: “We’re so proud that our tiny distillery, on the far-flung coast of north Cornwall, can compete on the
international stage against multi-nationals and global giants and come out on top!”

Tarquin Leadbetter, a 29-year-old self-taught distiller, started making craft gin six years ago on his cooker at home in Cornwall. Starting on a shoestring using rustic equipment, he began selling his handcrafted Cornish gin commercially to local pubs in 2013, from the boot of his car. He has since grown his micro distillery organically and now exports his artisan gin to over a dozen countries.