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Spanish Practices – a view on the Gin market

Michael Cruickshank

The rise of the gin phenomenon – as seen from Spain, one of the leading markets.

Michael Cruickshank
Xix Bar, Barcelona
Rocarfort 19, Barcelona.

Tel: +34 934 234 314


  • The year was 2004
  • What is Xixbar?
  • Beyond service, differentiation points
  • Why has the gin & tonic worked so well in Spain?
  • What has the gin & tonic achieved?
  • What we’ve had to go through!
  • The far reaching consolidation of the gin & tonic
  • A bit of our business history