The rise of the gin phenomenon – as seen from Spain, one of the leading markets.

Michael Cruickshank
Xix Bar, Barcelona
Rocarfort 19, Barcelona.
www.xixbar.com

Tel: +34 934 234 314

Agenda

• The year was 2004
• What is Xixbar?
• Beyond service, differentiation points
• Why has the gin & tonic worked so well in Spain?
• What has the gin & tonic achieved?
• What we’ve had to go through!
• The far reaching consolidation of the gin & tonic
• A bit of our business history