Ginopedia
Videos
Spanish Practices – a view on the Gin market
Michael Cruickshank
The rise of the gin phenomenon – as seen from Spain, one of the leading markets.
Michael Cruickshank
Xix Bar, Barcelona
Rocarfort 19, Barcelona.
www.xixbar.com
Tel: +34 934 234 314
Agenda
- The year was 2004
- What is Xixbar?
- Beyond service, differentiation points
- Why has the gin & tonic worked so well in Spain?
- What has the gin & tonic achieved?
- What we’ve had to go through!
- The far reaching consolidation of the gin & tonic
- A bit of our business history