Malfy and Missoni reveal the latest launch in their collaboration

Following a successful debut, Malfy Gin and Missoni unveil the second release of their collaboration, bringing to life the brands’ joint sense of joy, vibrant creations and effortless style to global audiences. The partnership blends Malfy Gin’s expertise in crafting premium spirits with Missoni’s distinctive aesthetic bringing to life the brands’ joy, vibrancy in their creations and effortless style.

Missoni’s Creative Director, Alberto Caliri drew inspiration from the Missoni Resort Club project to design an immersive universe that translates across experiences and the designs of the exclusive, limited-edition bottle of Malfy Originale Dry Gin and Malfy’s signature copa glass. The fresh look conveys the summer feeling and brings together the brand’s iconic zig zag with Malfy’s signature hues of the Amalfi coast, where deep blue and ocean turquoise colour palette is paired with vivid pops of emerald green, seamlessly merging the two worlds.

Building on the strength of the partnership, the collaboration unfolds with an evocative digital campaign and a full calendar of activations – from the global launch event in Forte dei Marmi and Fashion Week to Design Week, extending across curated events and retail pop ups. The joint experiences will immerse consumers in the Italian lifestyle and elevate the aperitivo taste experience across home gatherings, sun-drenched bar terraces and beach clubs around the world.

Inside the collectible gift box at the heart of the second release is a bottle of Malfy Originale – a crisp, citrus-forward dry gin and refreshing expression of taste, distilled with Italian lemons and handpicked juniper, which captures the spirit of a warm Italian summer with every sip.

Murielle Dessenis, VP Global Marketing at Malfy Gin, comments: “We’re thrilled to deepen our collaboration with Missoni to deliver a fresh campaign that celebrates the joyful spirit and effortless style behind both our brands.

This time, we’re exploring new routes to market by placing the limited edition of Malfy Originale Dry Gin and our signature copa glass at the heart of upcoming experiences across high-end bars, beach resorts and fashion events around the world.

Our design-driven collaboration is a powerful way of creating a visual narrative that goes beyond the liquid and turns our Malfy Originale into a collectible object that redefines luxury for a new generation.”

Alberto Caliri, Missoni Home Creative Director, adds: “Building on our partnership with Malfy, this collaboration translates Missoni’s iconic design approach into a journey in the Italian summer feeling.

This edition is more than just a bottle – it’s a celebration of everlasting moments, where the sun, great company and the colour palette of the sea converge to create an enjoyable experience.”

The collaboration also comes with a limited edition cocktail Malfy x Missoni Bianco Royale, to savour during aperitivo hour, best enjoyed under the warmth of the sun.

The limited-edition Malfy x Missoni bottle will be available to purchase from July at selected high-end retailers in Italy, UK, Turkey, UAE at an RRP of £54 or 54€, and can be purchased online at Tannico and Rinascente. Visit malfygin.com for more information.