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All about the base (spirit) - Ginposium 2018

Joanne Moore

Neutral spirit is supposed to be neutral? Do different neutral products create different gins? With gin samples based on






Joanne Moore
Master Distiller G&J Distillers / Quintessential is truly a master of her craft. Joanne acts as the custodian of the Quintessential Brands portfolio and brand developer for their newproducts.

G&J Distillers has more than 250 years of heritage, distilling superior spirits to perfection since 1761. Our distillery in Warrington, North West England, is the oldest continuous gin distillery in the world.

With only seven Master Distillers since 1761, continuity, consistency and expertise in crafting the original London Dry Gin has been guaranteed. A history of traditional skills and craftsmanship of distillation, combined with modern bottling and logistics facilities, ensures that G&J Distillers continues to maintain its reputation for producing and distributing a wide range of high-quality gins and other spirits.

G&J Distillers, owned by the Quintessential Brands Group, produces high-quality gin and vodka on site and can source rum, whiskey, tequila and brandy. As well as producing the branded gins of Greenall’s The Original London Dry, Opihr Oriental Spiced Gin, BLOOM Gin, Berkeley Square London Dry
Gin and Thomas Dakin Gin, G&J’s sister company, Essential Drinks, is the largest supplier of own label gin in the UK as wellas providing gin for B2B and third party customers.

QB Gin Portfolio
Our Gin portfolio clearly demonstrates its points of difference by choice of botanicals. Joanne is one of the first female Gin Master Distillers in the world. She is responsible for the creation of four international gins: BLOOM, Berkeley Square London Dry, Opihr Oriental Spiced Gin and Thomas Dakin Gin and for the distillation of Greenall’s The Original London Dry Gin, as well as a number of other brands.

Since 1996, Joanne Moore has worked with G&J Distillers (formerly G&J Greenall’s) beginning as Quality Controller and quickly advancing to Quality Manager. It is within this role that Joanne developed her passion for new product development.


  • It’s all about the base, the base.
  • Neutral spirit is supposed to be neutral?
  • So Do different neutral products create different gins?The basic building blocks of a Gin
  • A basic traditional juniper led Gin made up with the following neutral bases.
    Potato (Poland)
    Apple (Germany)
    Barley (Germany)
    Rye (Germany)
    Wheat ( British)
  • Conclusion – any questions