Innovation – Is diversification in the gin industry an aid to building consumer interest (and sales), or a distraction and diversion from sales of a brands key product. (with samples)

Ben Ellefsen
Atom Brands

Agenda
– Ableforth’s
– What is Ableforth’s?
– A brief brand history
– Bathtub Packaging Evolution
– The Challenge
– The Brief to our in-house NPD team
– The Outcome
– 2018 Bathtub Gin Campaign launch
– “Our gin starts where others finish”
– #accomplishedspirit Campaign
– In summary

– That Boutique-y Gin Company?
– “Freethinking with every bottle!”
– Who is behind TBGC?
– Our labels
– Collaborations
– Own Recipes
– Bespoke bottlings
– In summary

Ben Ellefsen
MD
Atom Brands
ben@atombrands.com
Liz Thomas
Bespoke Bottlings Partner Manager
That Boutique-y Gin Company
elizabeth.thomas@boutiqueygin.com
David T. Smith
Gin Chap
That Boutique-y Gin Company
david@summerfruitcup.com