Brand Creation 101 & Spirits Marketing for Non-Marketers - Ginposium 2025
Philip Duff Liquid Solutions / Old Duff Genever
In this session, Philip shares valuable insights into gin brand marketing, tailored for those without a formal marketing background.
He’ll break down the essential elements of crafting a compelling gin brand, from storytelling to understanding your target audience.
Philip will explore the fundamentals of gin brand creation, providing a practical introduction to developing a unique identity, defining brand values, and positioning in the market. Whether you’re a distillery owner, a new gin entrepreneur, or part of a marketing team, this session will equip you with the tools to effectively communicate your brand’s story and engage consumers.
By the end of the session, you’ll have a better understanding of how to navigate the competitive gin market, connect with your audience, and build a lasting, impactful gin brand.
About Philip
Philip Duff is a renowned spirits expert and educator, celebrated for his extensive knowledge of gin and genever.
An Irish native, Philip’s career has spanned multiple countries, including the Netherlands and the USA, where he has significantly influenced the global spirits industry.
He is the founder of Old Duff Genever, a brand that has been instrumental in reintroducing traditional Dutch genever to contemporary audiences.
A proud member of The Gin Guild, Philip has unearthed historical gin recipes, such as the 1495 recipe, shedding light on the rich heritage of gin. His contributions as an educator and consultant have made him a sought-after authority in the world of spirits.
The views and opinions expressed in this presentation are those of the individual contributors and do not necessarily reflect the views or position of The Gin Guild.
Presentations are provided for general information and were accurate to the best of the speakers’ knowledge at the time of recording. The Gin Guild does not accept responsibility for any errors, omissions or inaccuracies, nor for any actions taken in reliance on the information provided.