How Advocacy Programmes Can Transform Brands - Ginposium 2025
Georgie Bell
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How Advocacy Programmes Can Transform Brands – Simple Steps to Make Your Brand’s Story Shine
This presentation, led by Georgie Bell from The Heart Cut, focuses on how advocacy and storytelling can elevate gin brands in a competitive market.
Drawing on her extensive experience in spirits advocacy, Georgie will explore the role of advocacy programmes in building genuine connections with audiences, fostering loyalty, and highlighting the craft behind each gin.
Through simple, actionable steps, she’ll guide attendees on how to craft compelling narratives that make their gin brand shine.
With insights tailored to the unique challenges of the gin industry, this session will equip participants to leverage storytelling as a powerful tool for growth and distinction.
About Georgie:
Georgie Bell is a seasoned spirits industry professional and a passionate advocate for storytelling and brand-building. With extensive experience in whisky and gin, she has worked with leading global brands, helping them craft compelling narratives that resonate with audiences.
As the founder of The Heart Cut, Georgie specialises in advocacy programmes that connect brands with consumers through authenticity and creativity.
Her expertise spans product development, market strategy, and consumer engagement, making her a sought-after speaker and consultant. A dynamic storyteller herself, Georgie is dedicated to inspiring brands to embrace their unique identities and share their stories with confidence and impact.
The views and opinions expressed in this presentation are those of the individual contributors and do not necessarily reflect the views or position of The Gin Guild.
Presentations are provided for general information and were accurate to the best of the speakers’ knowledge at the time of recording. The Gin Guild does not accept responsibility for any errors, omissions or inaccuracies, nor for any actions taken in reliance on the information provided.