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Launching and Marketing a New Gin

Emma Hibbert

Launching and marketing a new product (illustrated with the launch of the Adnams gin range)

Emma Hibbert

Adnams -Head of Corporate Affairs

Emma joined Adnams in 2002 having previously worked in the

public sector. As Marketing Director, Emma is responsible for marketing and corporate communications across all Adnams activity. She has played a key role in developing, implementing and communicating the Adnams values and CR programmes. More recently Emma has played a vital role in the Adnams

spirits strategy, including the launch of new products and

redesign of existing ones. The Copper House Gin won the IWSC

World’s best Gin in 2013 and most recently won the Design

Effectiveness Award at the World Drinks Awards 2016.