Fever-Tree’s part in the Gin Renaissance
Craig Harper, Fever-Tree
Our part in the gin renaissance
Craig will tell the story of how the idea of a “premium tonic” back in 2003 became the market leading mixer and game-changing brand it is today. He will share insights and lessons they have learnt along the way from a small start-up in shared office space just off the Kings Road to the huge global success it enjoys now, and how together Fever-Tree got here with their gin partners big and small, and how they plan to continue this amazing success and story together.
Craig Harper grew up in a pub in Inverness, from which he ran away and joined the Royal Marine Commandos, but after 8 years came back to the drinks industry he loves.
He has worn many different hats, from doorman and award winning bartender, to sales and educational roles with spirit companies such as Bacardi, Edrington and Martin Millers, which was where he was first introduced to Tim and Charles (founders of Fever-Tree) when they shared an office back in 2005, and then later joining them at Fever-Tree, where he has happily been for 10 years now.