« Return to videos list

Distilling value from data with Artificial Intelligence

David Pool

David Pool, Co-Founder, Smarter.AI

Until now, AI has been the exclusive domain of global technology companies, with the data and resources needed to make AI work. has developed technology that allows gin companies to use their data and advanced AI techniques, to better understand customers, control costs and to increase sales more effectively.

David is an experienced technologist and entrepreneur in the field of machine learning and Artificial Intelligence, recently working in the Machine Learning Research Group at the University of Oxford. David was UK Managing Director of Curious AI, a deep learning company developing the concepts of reasoning and memory within deep learning systems to create the next generation of “thinking” technology. The company was acquired by Apple in 2020.

David is now Chief AI Officer at, a UK start-up applying AI to help SME companies achieve insight from their data. He is a visiting lecturer at Oxford University on the use of data and insight to create organisational value. As a computer scientist, David was a main board director of TechUK and advisor to the AI working group. He lives in the Chiltern hills surrounded by many excellent walks, pubs, micro brewers and distillers.