Launching and Marketing a New Gin - Ginposium 2016
Emma Hibbert
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Adnams plc
Launching and marketing a new product (illustrated with the launch of the Adnams gin range)
Emma Hibbert
Adnams -Head of Corporate Affairs
Emma joined Adnams in 2002 having previously worked in the
public sector. As Marketing Director, Emma is responsible for marketing and corporate communications across all Adnams activity. She has played a key role in developing, implementing and communicating the Adnams values and CR programmes. More recently Emma has played a vital role in the Adnams
spirits strategy, including the launch of new products and
redesign of existing ones. The Copper House Gin won the IWSC
World’s best Gin in 2013 and most recently won the Design
Effectiveness Award at the World Drinks Awards 2016.
The views and opinions expressed in this presentation are those of the individual contributors and do not necessarily reflect the views or position of The Gin Guild.
Presentations are provided for general information and were accurate to the best of the speakers’ knowledge at the time of recording. The Gin Guild does not accept responsibility for any errors, omissions or inaccuracies, nor for any actions taken in reliance on the information provided.