East London Liquor Co. Unveils New Brand Home in London Fields

East London Liquor Co. has announced the opening of its new brand home in London Fields, following a decade at its Bow Wharf distillery. The new venue on Mentmore Terrace is described by the brand as “an altar to new world whisky.” This move marks a significant step in the company’s evolution, aligning with its commitment to innovation and excellence in the spirits industry.

A Hub for Innovation and Education

The London Fields location will house the company’s commercial offices and feature a custom lab dedicated to new product development. Additionally, a blending room has been designed to welcome both consumers and drinks industry professionals. The facility will also host WSET Levels 2 and 3 training sessions for the drinks trade, reinforcing East London Liquor Co.’s dedication to education and industry advancement.

Embracing a Nomadic Production Model

In conjunction with the opening of the new brand home, East London Liquor Co. is transitioning to a nomadic operating structure. This approach leverages a network of partner distilleries to produce its portfolio, allowing for greater flexibility and scalability in production.

The opening of the London Fields brand home signifies a new chapter for East London Liquor Co., underscoring its commitment to innovation, education, and collaboration within the spirits industry.