Cygnet partners with the Lawn Tennis Association for 2026 grass court season

Gin Guild member Cygnet has announced a new three-year partnership with the Lawn Tennis Association (LTA), becoming the Official Gin Partner of the organisation across the British grass court tennis season.

Launching at the end of May 2026, the collaboration will run throughout the summer tennis calendar, with the HSBC Championships at London’s Queen’s Club forming a central part of the partnership. The agreement positions Cygnet at the heart of one of Britain’s most iconic sporting seasons and further strengthens the brand’s growing presence within the luxury lifestyle and hospitality sectors.

As part of the partnership, Cygnet will introduce a bespoke “signature serve” cocktail created specifically for the Summer of Tennis, alongside a wider programme of premium hospitality and experiential activations designed to celebrate the intersection of British sport, craftsmanship and luxury.

Founded by Katherine Jenkins and Andrew Levitas, Cygnet has rapidly established itself within the ultra-premium gin category through its focus on craftsmanship, presentation and positioning within the luxury market.

Commenting on the announcement, Partner, CEO and Chairman of Cygnet, Matteo Fantacchiotti said,

“This is one of the most significant moments for Cygnet since we launched, and it is one we have worked towards deliberately.

We looked at the landscape and asked where our values feel most at home and British tennis answered that question immediately.”

Chris Pollard, Managing Director of Commercial and Operations at the LTA, said the partnership would help enhance the fan experience across the grass court season, combining world-class tennis with premium hospitality offerings.

The announcement continues a significant period of international growth for Cygnet, which recently expanded into the United States market and earlier this year became the Official Gin Partner of the Golden Globe Awards. The brand has also secured strategic investment from luxury media platform Robb Report.

Cygnet’s products have also continued to receive industry recognition, including major accolades at The Spirits Business Luxury Masters and Global Gin Masters competitions.

The craftsmanship, the heritage, the understated elegance, grace and legacy of British tennis, and the expectation of excellence are intrinsically shared. That’s why entering this world feels less like a new chapter and more like a natural continuation of who we are. We are enormously proud to be here and we cannot wait to show what Cygnet will bring to Queen’s Club, the grass and everything the Summer of Tennis represents.”

Chris Pollard, Managing Director, Commercial and Operations said, “At the LTA, we’re constantly striving to ensure those attending our summer grass court events can have the best experience possible, both in seeing the best players on court, and enjoying their experience off court. We’re excited to be partnering with Cygnet, a British brand fast-establishing itself as one of the world’s premier gin distillers, to deliver an even better fan experience, with our summer ‘signature serve’ set to bring premium refreshment for spectators right across the British summer of tennis.”

The announcement builds on a period of significant momentum for Cygnet, which recently launched in the US. Earlier this year, the brand made its Hollywood debut as the Official Gin Partner of The 83rd Annual Golden Globes, further elevating its global profile. It also secured strategic investment from Robb Report, the global authority on luxury, supporting its growth and cementing Cygnet’s position as a leader in the luxury spirits landscape.

Further details on Cygnet’s Summer of Tennis programme will be announced in the coming weeks.