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Winning Ways – Spirit Competitions: The benefit to brands

Dimple Athavia

Having celebrated its 50th anniversary in 2019, the IWSC remains as relevant today as it did when wine chemist Anton Massel founded the original format back in 1969. Massel’s aim was to reward excellence in drinks worldwide, ensuring recognition for the very best wines and spirits.

The IWSC is proud to set the international benchmark for quality, standing out in the crowded world of drinks awards with hundreds of global experts – including buyers, producers, distillers, sommeliers, distributors and influencers – judging wines and spirits throughout the year.

The Gin Guild is pleased to annually sponsor the four key IWSC Gin Trophies, and in addition, in support of the industry during Covid 19 lockdown offered 2020 gin medal winners in 2020 the opportunity to deploy a limited version of Gin-Note™.

Gin-Note is a Gin flavour guidance template designed by the Gin Guild to allow consumers, retailers and others, to benefit from access, across a wide range of gins, to a standard flavour summary of each of those gin brands. So successful was the IWSC deployment that the 2021 IWSC gin medal winners will again be offered that option.