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Family Planning – Adding to the (brand) family

Rosie Milsom

New Product Development, concept research & development, competition, market assessment / demand, launch pitfalls (and when to abort/call it a day).

Rosie Milsom is Global Head of NPD at Atom Brands and Scrum Master for Atom Labs, with a demonstrated history of working in the spirits industry. Self-confessed packaging geek and flavour enthusiast, delighted by beauty, functionality and taste.

With more than 8 years of dedicated service at Atom Brands, taking ideas from simple concepts through to award winning physical products.