Striking the balance between creativity and compliance
With increasing numbers of complaints about small and independent gins, it is more important than ever to stay on the right side of the Codes. The Portman Group will give a guide to navigating the rules and regulations for alcohol marketing in the UK. They will show how to access the free Advisory Service and Guidance Notes, which can help producers be less likely to be subject to an upheld complaint – leaving them free to distil great gins and grow their companies.
The Portman Group is the self-regulatory body for the alcohol industry in the UK. Since its inception more than 25 years ago, it has set high standards for the naming, packaging and promotion of alcoholic drinks. Portman has received increasing numbers of complaints about gins sold by small and independent producers. Portman is keen to engage these producers to let them know about the rules and regulations around alcohol marketing in the UK. It believes that if producers are aware of Codes of Practice then their marketing is more likely to be compliant and less likely to be subject to an upheld complaint – leaving them free to distil great gins and grow their companies.
Alistair joined the Portman Group in June 2013. As Compliance Manager, he is responsible for encouraging and facilitating Code compliance as well as managing the training programme. He is responsible for stakeholder engagement, with recent focus being on encouraging new brewers and distillers to use the Portman Group’s free Advisory Service and guidance notes.
Alistair has previously worked in both compliance and copy advice roles at the Advertising Standards Authority and Committee of Advertising Practice. Before joining the ASA, Alistair worked as a news reporter on papers in West London.
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Alistair Taylor, Compliance Manager
The Portman Group.