Family Planning – Adding to the (brand) family - Ginposium 2021
Rosie Milsom ATOM Brands
New Product Development, concept research & development, competition, market assessment / demand, launch pitfalls (and when to abort/call it a day).
Rosie Milsom is Global Head of NPD at Atom Brands and Scrum Master for Atom Labs, with a demonstrated history of working in the spirits industry. Self-confessed packaging geek and flavour enthusiast, delighted by beauty, functionality and taste.
With more than 8 years of dedicated service at Atom Brands, taking ideas from simple concepts through to award winning physical products.
The views and opinions expressed in this presentation are those of the individual contributors and do not necessarily reflect the views or position of The Gin Guild.
Presentations are provided for general information and were accurate to the best of the speakers’ knowledge at the time of recording. The Gin Guild does not accept responsibility for any errors, omissions or inaccuracies, nor for any actions taken in reliance on the information provided.