
EXCLUSIVE TRAINING COURSE OFFER FOR GIN GUILD MEMBERS AND THEIR TEAMS
The Gin Guild are delighted to once again partner with the Worshipful Company of Distillers to offer our members and their teams access to this free* one day course on 8th May 2025. It covers a wide range of useful topics to those in the distilling industry on the day of our Spring Installation and Gin Industry Annual Dinner
The aim of the session is to complement the technical knowledge that those in a distilling business acquire with the marketing and business expertise needed to create a brand and bring products to market successfully.
Our experts, with extensive experience in senior positions at companies such as Diageo, Pernod Ricard and Redburn, provide their business knowledge and bring real-life examples of what makes a successful product and brand before and after its production.
This masterclass allows you to meet other Gin Guild members and their teams and expand your professional network, all before enjoying the celebrations of all things Gin at the Gin Industry Annual Dinner at the magnificent Guildhall.
Feedback from the 2024 sessions:
- Thank you for organising The Business of Spirits seminar last week. I found it incredibly informative and inspiring to hear from so many distinguished names within the industry, and from speaking to colleagues I know they enjoyed it just as much as I did. I’m sorry I was unable to attend the dinner in the evening, it looked like a fantastic night. Thanks again.
Joe, Sipsmith
- A great day with a great mix of content, Thank you!
Andrew, Sky Wave Gin
- Just a quick note to say thanks for everything yesterday. That was one of the most empowering and educational days I can remember having in a very long time. Absolutely appreciate that mate thanks a lot.
Jon, Beefeater
- It was a great day, so many great anecdotes and speakers, thank you for organising. All the speakers were brilliant and will really help with some of the business development I am working on for a new venture.
Mark
- All speakers were great at storytelling. I enjoyed listening to opportunities and challenges from craft and other distilleries. Great to see lots of learnings from big brands.
Aarti, Diageo
- Thank You! would definitely attend again. Thanks to all those that put this together behind the scenes as well as those who presented.
Jonathan, River Test Distillery
* Subject to availability, when you purchase a ticket to the Spring Installation and Gin Industry Annual dinner
Speakers and Topics

Richard highlights elements needed to establish a solid brand which involves clear communication and promotion about the why, the way, the price and the position to compete.
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Chris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.
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Pricing is an art and a science. Get inspired by the power and potential of pricing with this presentation by Nick Carr.
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Former Scotch Whisky Director at Diageo, Richard will covers product, market & consumer differentiation based on case studies and examples of how brand strategy is based on segmentation.
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With a portfolio of brands created with Baileys, Bombay Sapphire, Tanqueray, Malibu and Smirnoff to name a few, Steve Wilson certainly knows about innovation and its importance.
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Abhi shares his terrific personal story from his experiences of building a business and distillery from scratch with Bob Russell and his family
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