Dr. Dre and Snoop Dogg, two of the most influential names in the music industry are the latest to launch a gin with the launch of their new ultra-premium brand, Still G.I.N. This bold move marks another chapter in their entrepreneurial journey, combining their legendary music careers with their passion for crafting high-quality beverages.

Still G.I.N. was officially unveiled in October 2024, and it has already begun making waves across the spirits industry. The gin, which blends smooth botanicals with a touch of West Coast flair, is designed to elevate the drinking experience while reflecting the iconic duo’s creativity. With a focus on luxury, Still G.I.N. offers a refined taste that appeals to both gin enthusiasts and casual drinkers alike.

In early April 2025, Dr. Dre and Snoop Dogg expanded their venture with the grand opening of the Still G.I.N. Lounge in downtown Nashville, a city known for its rich musical history. The lounge offers a unique fusion of West Coast vibes and Southern hospitality, serving cocktails crafted with their flagship gin while providing live performances, DJ sets, and an immersive environment for fans. The launch event was a star-studded affair, with the duo’s celebrity friends and industry insiders in attendance, cementing the brand’s status as a cultural phenomenon.

Not just stopping at a lounge, Dr. Dre and Snoop Dogg’s innovative approach to marketing has also made waves with a groundbreaking advertisement for Still G.I.N. Utilising cutting-edge AI technology, the ad features virtual appearances by legendary entertainers Frank Sinatra and Sammy Davis Jr., paying homage to the spirits of the past while connecting them with the present. The ad has garnered widespread attention, further solidifying Still G.I.N.’s place in both the music and spirits industries.

As two of the most influential figures in entertainment, Dr. Dre and Snoop Dogg’s entry into the spirits world is an exciting blend of their musical legacies and entrepreneurial spirit. Their creative vision for Still G.I.N. reflects their desire to push boundaries, offering fans a chance to experience their artistry in a whole new way. Whether through the new lounge, the groundbreaking ad campaign (above), or the high-quality gin itself, Still G.I.N. is poised to become a standout brand in the global spirits market.