Gin Guild member Fever-Tree has created the Ultimate G&T Advent Calendar and a collection of thirteen premium Christmas Crackers.
A build on last years’ collection, the 2022 releases have adopted Fever-Tree’s refreshed visual identity from colours to typography, with a sparkling new design representative of how the brand has evolved.
Christmas Fever: GLOCK shakes up the season with Fever-Tree’s premium festive offerings
In the lead up to Christmas, insight-driven creative agency GLOCK has collaborated with longstanding client Fever-Tree on two festive projects: the Ultimate G&T Advent Calendar and a collection of premium Christmas Crackers.
With each window hiding either a classic Fever-Tree tonic water (150ml) or its perfect gin pairing (50ml), the Ultimate G&T Advent Calendar is designed to allow consumers to experiment with a variety of different gins, and surprise and delight them throughout the month of December.
Bold botanical illustrations wrap the exterior, with gold finishes in Fever-Tree’s distinct tone of voice, including the line ‘If ¾ of your drink is the mixer, mix with the best’.
GLOCK also designed a collection of eight vibrant Fever-Tree Crackers that put a spin on the traditional Christmas ritual. Each cracker encases a new pairing, bringing together 150ml of Fever-Tree with either gin, rum, whisky or vodka. Some locations also include local gin pairings, such as Conker Spirit Dorset Dry Gin (Southampton) and Hayman’s Gin (Bluewater).
A build on last years’ collection, the 2022 crackers have adopted Fever-Tree’s refreshed visual identity from colours to typography, with a new design representative of how the brand has evolved.
