Snoop Dogg and Dr Dre performed together in London for the first time in 30 years to mark the UK launch of their ready-to-drink (RTD) range Gin & Juice.

Furthermore, the rappers were joined by a surprise guest – Eminem – as they performed at Flipper’s Roller Boogie Palace in west London. The trio performed in the US in 2022 during the Super Bowl half-time show.

Gin & Juice By Dre and Snoop is now available in the UK. It first launched in the US in February 2024.

The four-strong collection is named after Snoop Dogg’s 1994 single, which was produced by Dr Dre.

The spirits company behind Gin & Juice By Dre and Snoop will be led by Patrick Halbert, Andrew Gill and Rocco Milano, the co-founders of On The Rocks Cocktails, which was acquired by Beam Suntory in 2020.

Read the full article on the Spirits Business website here:

Eminem surprises fans at Snoop and Dre Gin & Juice launch