“I heartily endorse this event or product”, Krusty the Clown once stated, but one wonders if he’d be fully compliant with the UK Advertising Codes? For one thing, we’d general require modern-day influencers to at least have some experience with what they’re marketing, lest they fall foul of our misleadingness rules. For more (actually useful) factoids, read CAP advice here.
Free Trials and subscription models can be a great way to attract new customers and this sort of advertising has been on the rise over the last five years. But advertisers must always make very clear what consumers are signing up to. Here are some dos and don’ts for your “free trials” advertising. Read CAP advice here.