A Spirits buyers perspective

John will give insights to gin producers around the world on what his role as Senior Spirits buyer at Waitrose entails, and give tips and suggestions for how to stand out in a crowded marketplace in Waitrose, the holy grail of spirits listings.

About John

John has worked at Waitrose for 15 years and has been their spirits buyer for the last 9 years, growing the gin category to be the biggest single section within the Waitrose spirits portfolio, delivering retail sales of £48.5m in 2022.

He continues to champion small suppliers within the category, most recently Isle of Barra gin who launched in March 2023.

John has been a supporter for the gin industry and has led the way in the retail space, backing craft as well as the established brands and always at the forefront of innovation.

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  • 14th June 2024
  • RSA House, London