Still Magic Pty

The Still Magic narrative stems from a simple question posed to Marcel Thompson in 2014 when establishing Poor Toms Gin in Sydney; is there a ginmaking book for beginners, written by a distiller?

The short answer was ‘no’ but he committed to writing it. The craft spirits gin boom is a global phenomenon, and one that the Australasian region has embraced with vigour.

Marcel’s spirits career began with United Distillers NZ, Auckland in 1987 as an assistant distiller. Their portfolio included distilling Tanqueray, Gordon’s, Booth’s, Boords, Boodles, Vickers, and gins for contract packaging.

Their clients are:

• Established business owners planning to scale up operations.
• Established business owners seeking a move into craft spirits,
• established business owners intent on streamlining their backend (red work) and end-to-end business functions (blue work), to focus on strategic planning (black work)