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The Business of Spirits

Thursday 2nd May 2024 8:30 am - 4:30 pm

Free
Business of Spirits one day course for Gin Guild members on 2nd May 2024

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EXCLUSIVE OFFER FOR GIN GUILD MEMBERS AND THEIR TEAMS
The Gin Guild is delighted to have partnered with our parent organisation, the Worshipful Company of Distillers to offer our members and their teams access to this fantastic free one day course on 2nd May 2024, covering a wide range of useful topics to those in the distilling industry on the day of our Spring Installation and Gin Industry Annual Dinner

The aim of the session is to complement the technical knowledge that those in a distilling business acquire with the marketing and business expertise needed to create a brand and bring products to market successfully.

Our experts, with extensive experience in senior positions at companies such as Diageo, Pernod Ricard and Redburn, provide their business knowledge and bring real-life examples of what makes a successful product and brand before and after its production.

This masterclass allows you to meet other Gin Guild members and their teams and expand your professional network.

Abhi Banik from Copper Rivet Distillery at the Business of Spirits Course

Abhi Banik: Setting up a distillery

Abhi shares his terrific personal story from his experiences of building a business and distillery from scratch with Bob Russell and his family

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Steve Wilson at Business of Spirits

Steve Wilson: Winning in Innovation

With a portfolio of brands created with Baileys, Bombay Sapphire, Tanqueray, Malibu and Smirnoff to name a few, Steve Wilson certainly knows about innovation and its importance.

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Business of Spirits - Consumer Segmentation Richard Watling

Richard Watling: Consumer Segmentation

With part of his career developed in marketing and working in global roles, Richard knows about consumer segmentation as much as pricing.

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Martin Riley - Gin Guild Board member presenting at the Business of Spirits Course

Martin Riley: Category Segmentation

Martin runs through the different spirits categories and provides examples of brand segmentation and brand architecture.

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Nick Carr at Business of Spirits

Nick Carr: Finance & Pricing for Spirits

Pricing is an art and a science. Get inspired by the power and potential of pricing with this presentation by Nick Carr.

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Global Spirits Market Overview Chris Pitcher – Partner, Consumer Staples Research at Redburn

Chris Pitcher: Global Spirits Market Overview

Chris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.

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Martin Riley - Gin Guild Board member presenting at the Business of Spirits Course

Martin Riley: Introduction to the WCD – It’s all about the Brand

Martin explains the origins of the Worshipful Company of Distillers and highlights elements needed to establish a solid brand which involves clear communication and promotion about the why, the way, the price and the position to compete.

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Details

Date:
Thursday 2nd May 2024
Time:
8:30 am - 4:30 pm
Cost:
Free
Event Categories:
,

Venue

WSET Bermondsey
39-45 Bermondsey Street
London, SE1 3XF United Kingdom
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Phone
+44 (0)20 7089 3800
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