Explore opportunities in South Korea’s alcohol market

Join us for this webinar, where we’ll be joined by KOISRA to discuss the key alcohol trends in South Korea and top tips for breaking into one of Asia’s largest alcohol markets.

• Date: 9 May 2024
• Time: 10:00 to 11:00 (GMT)

While not traditionally known for its alcohol culture, South Korea is quickly developing a taste for premium spirits.

Millennials and Gen-Z are paving the way for increased popularity in luxury alcohol brands and craft drinks, swapping excessive drinking for mindful tipples to create an experience that lasts. And with the total size of the South Korean alcohol industry reaching US $8.6bn in 2023, now is the perfect time for your alcohol brand to make its mark in this growing market.

• Join us for this webinar with KOISRA, where they’ll discuss the key alcohol trends in South Korea and share their tips for breaking into one of Asia’s largest alcohol markets, including:
• An overview of alcohol product sales and distribution channels
• Market entry recommendations and pitfalls to avoid
• The main opportunities that exist within the market
• How KOISRA can help with business matchmaking to get your brand into South Korea

3 reasons to explore South Korea

A strong middle class with a preference for premium drinks, tastebuds for spirits continuing to grow and a focus on stay-at-home drinking make South Korea a land of potential for alcohol brands. Here are just a few reasons to explore it:

• Sales of Scotch Whisky increased by 20% in 2022, outpacing South Korean alcohol staple, Soju.
• Domestic and international beer brands continue to gain traction, including lagers, ales, and leading the way, craft brews.
• Since 2020, the wine market has grown by 76% and holds a 37% share of alcoholic imports into the country (2023).

About the speakers

KOISRA is a Korea-based consulting firm and full market-entry specialists with expertise in the alcohol sector. Their services include market strategy consulting, market research, partner searches, business setup, logistics and regulatory compliance.

Who is this opportunity for?

This webinar is designed for a diverse group of participants within the alcohol production industry, including but not limited to:

• Distillers and producers of spirits: receive invaluable insights into the South Korean market for those crafting unique whiskies, refined gins, artisanal rums, and other spirits.
• Wine producers: gain an understanding of South Korea’s wine consumption trends and market entry strategies.
• Breweries: get analysis on beer popularity, consumer habits, and regulatory considerations.
• Industry innovators: discover opportunities for innovative products in South Korea.
• Exporters and international brands: learn about how to enter the South Korean market, from navigating regulations to understanding cultural preferences and consumption patterns.
• Note: This event will be followed by a business match-making opportunity later in 2024. Please join this session to find out more.

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