Distilled in the UK – Meet the Buyer: India

Following the success of the spirits mission to New Delhi and Mumbai in November 2025, the UK Exports team are planning a follow-up inbound mission to the UK. This will bring a delegation of five to seven leading Indian distributors and buyers, helping sustain the momentum built in the Indian market and strengthen awareness of UK brands.

Why this matters:

India’s alcoholic beverages market is among the fastest-growing globally, driven by rising demand for premium, craft, and innovative spirits. With the India–UK Free Trade Agreement progressing, this programme offers UK brands a timely platform to:

• Build direct partnerships with credible Indian buyers
• Explore new export and distribution channels
• Assess opportunities for private/white labelling
• Discuss bulk supply and bottling options
• Develop long-term strategic collaborations and investments

This initiative is designed to help UK brands secure an early-mover advantage in a market poised for significant growth.

Programme highlights:

• Three-city mission: London, Edinburgh, Belfast
• Meet-the-Buyer B2B sessions in each city
• Distillery visits (for buyers) showcasing UK innovation, quality, and heritage

Who should apply:

We are now inviting businesses in the following categories to express interest in the B2B programme:

• Whisky (Scotch, English, Welsh)
• Irish Whiskey
• Wine (Still/Sparkling)
• Gin
• Vodka
• Rum
• Liqueurs
• RTDs

Applications from vineyards/wineries, breweries, and cider houses are welcome, though these are not priority categories for the buyer delegation.

REGISTRATION IS NOW CLOSED FOR THIS EVENT

The India delegation will include:

• Leading importers and national distributors
• Retail and HORECA buying groups
• Duty-free and e-commerce players
• Bulk buyers, bottlers & contract manufacturers

Each participant will be selected based on capability, scale, and alignment with UK brands – and details of each buyer shared closer to the time. A full programme details and confirmed matches will be shared in January. Please note that completing the attached EOI does not guarantee meetings.