Ginuary is a portmanteau of “gin” and “January,” representing a month-long celebration of gin that serves as an alternative to “Dry January”.

It is a chance for gin enthusiasts to explore new flavours, try different gin-based cocktails, and enjoy offers and sales on gin products throughout the month – keep an eye out on social media.

The trend is supported by a dedicated hashtag, #ginuary, used by social media users, brands, and bars to share their gin-related experiences and discoveries and we’re delighted to support this fantastic way to promote and elevate the Gin category.