Starting a gin distillery the smart way - Ginposium 2018
Prof. Katherine Smart Surrey Copper Distillery
The smart approach. What to do and what not to do, from a team that has just done it.
Professor Katherine Smart
Surrey Copper Distillery Limited
Agenda
– Preface
– Before Christmas 2016
– Christmas 2016
– Preparing For A Change of Career
– The Decision To Commit
– From Commitment To The Start
– Chapter One: Our Distillery Vision
– A family Business
– Become An Admired Spirits Business
– Bring History to Life
– Produce Spirits of Distinction
– Chapter Two: Preparation
– Licence To Distil
– 101 declarations….
– Licence to Thrill
– Label Preparation
– The Duty Stamp
– Financing Your Venture
– Insurance and More
– Chapter Three: Essential First Steps
– The Site
– Site Layout
– The Spirit Laboratory
– The Still
– The Distillery Name and Branding
– Communicate Your Existence
– Website
– Social Media
– Press releases
– Launch Events
– Networking
Chris@thesurreycopperydistillery.com
Katherine@thesurreycopperdistillery.com
The views and opinions expressed in this presentation are those of the individual contributors and do not necessarily reflect the views or position of The Gin Guild.
Presentations are provided for general information and were accurate to the best of the speakers’ knowledge at the time of recording. The Gin Guild does not accept responsibility for any errors, omissions or inaccuracies, nor for any actions taken in reliance on the information provided.