First Impressions – The Importance of Aroma for a Gin Brand - Ginposium 2017
Sion Edwards Edwards Distillers
First impressions (the winner by a nose was…) The importance of aroma for a gin brand.
Agenda
Langley Distillery
– A family owned company established in 1805 by WH Palmer
– Langley Distillery is within Alcohols Ltd owned by WH Palmer Group
– Originally a brewery Langley became a distillery in the 1920’s
– Oldest working still is from 1840’s and the youngest from 1994
– Bought in the 1970’s
– Currently producing the equivalent of 60 million bottles for the gin market worldwide
– 250-300 brands are sold with gin crafted at Langley
– Maintaining old traditions to create many award winning gins.
– Master Distiller Rob Dorsett
– Work with over 100 small distilleries and brands
– Grain, Molasses or any other spirits requested
– Supplying Botanicals sourced from all over the world
– Recipe development & trialling
– Product development
– Basically helping people transform their dreams to reality!
Aroma
– How important is Aroma?
– We can detect or recognise 10,000 different aromas
– Only 5 tastes on our palate Sweet, Sour, Bitter, Salt and Umami
– Before tasting anything we always sniff – a natural reaction
– If our nose is turned we will not taste
Aroma in Branding
– Brands demonstrate aroma
– Bacon Sandwich
– Donuts
– Coffee
Aroma important in Gin?
– Our whole experience is sight, smell and taste
– What we read or see might also influence our experience
– Mixers
– How is your gin best enjoyed
– Some examples
The views and opinions expressed in this presentation are those of the individual contributors and do not necessarily reflect the views or position of The Gin Guild.
Presentations are provided for general information and were accurate to the best of the speakers’ knowledge at the time of recording. The Gin Guild does not accept responsibility for any errors, omissions or inaccuracies, nor for any actions taken in reliance on the information provided.