Juniper Research update with AI 2023 - Ginposium 2023

Matthew Pauley

A further update from Matthew on his research into Juniper – the key botanical in gin. The identification of specific markers for juniper.

Matthew’s research, funded by the Gin Guild is part of industry leading work concerning the sensory performance of gin in association with the Scotch Whisky Research Institute, by using techniques usually applied to the field of medical research, he is able to look at the patterns of perception and look for signals, trends and, in time, correlations and causations within the data using algorithmic techniques previously out of the reach of this project just two years ago.

Matthew has been Assistant Professor of Distilling at the International Centre for Brewing and Distilling at Heriot-Watt University Edinburgh since 2016, one of the leading centres for technical excellence in distilling education.

In addition, he is a spirits communicator, hosting tastings at royal residences and is an internationally recognised consultant through his company Distiller’s Nose Ltd winning awards on both sides of the Atlantic for unique gin recipes and new product development since 2009.

Previous industry experience includes Product Development at Bacardi, Thames Distillers and Bombay Sapphire. He joined the Gin Guild in May 2023. The Guild provides a vibrant industry community, defined by a shared professional interest and mutual ideals and experiences, with excellent industry networking.

This reflects both the established and traditional history of the gin trade in which London played a key part, as well as incorporating contemporary experiences.