Spanish Practices – a view on the Gin market - Ginposium 2017
Michael Cruickshank Xix Bar Madrid
The rise of the gin phenomenon – as seen from Spain, one of the leading markets.
Michael Cruickshank
Xix Bar
Rocarfort 19, Barcelona.
www.xixbar.net
Tel: +34 934 234 314
Agenda
- The year was 2004
- What is Xixbar?
- Beyond service, differentiation points
- Why has the gin & tonic worked so well in Spain?
- What has the gin & tonic achieved?
- What we’ve had to go through!
- The far reaching consolidation of the gin & tonic
- A bit of our business history
The views and opinions expressed in this presentation are those of the individual contributors and do not necessarily reflect the views or position of The Gin Guild.
Presentations are provided for general information and were accurate to the best of the speakers’ knowledge at the time of recording. The Gin Guild does not accept responsibility for any errors, omissions or inaccuracies, nor for any actions taken in reliance on the information provided.