EXCLUSIVE OFFER FOR GIN GUILD MEMBERS AND THEIR TEAMS
The Gin Guild is delighted to have partnered with the Worshipful Company of Distillers to offer our members and their teams access to this free one day course on 2nd May 2024, covering a wide range of useful topics to those in the distilling industry on the day of our Spring Installation and Gin Industry Annual Dinner
The aim of the session is to complement the technical knowledge that those in a distilling business acquire with the marketing and business expertise needed to create a brand and bring products to market successfully.
Our experts, with extensive experience in senior positions at companies such as Diageo, Pernod Ricard and Redburn, provide their business knowledge and bring real-life examples of what makes a successful product and brand before and after its production.
This masterclass allows you to meet other Gin Guild members and their teams and expand your professional network, all before enjoying the celebrations of all things Gin at the magnificent Guildhall.
Speakers and Topics
Chris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.
Read more...
Chris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.
Read more...
Pricing is an art and a science. Get inspired by the power and potential of pricing with this presentation by Nick Carr.
Read more...
With a portfolio of brands created with Baileys, Bombay Sapphire, Tanqueray, Malibu and Smirnoff to name a few, Steve Wilson certainly knows about innovation and its importance.
Read more...
Abhi shares his terrific personal story from his experiences of building a business and distillery from scratch with Bob Russell and his family
Read more...
With part of his career developed in marketing and working in global roles, Richard knows about consumer segmentation as much as pricing.
Read more...
Martin runs through the different spirits categories and provides examples of brand segmentation and brand architecture.
Read more...
Martin explains the origins of the Worshipful Company of Distillers and highlights elements needed to establish a solid brand which involves clear communication and promotion about the why, the way, the price and the position to compete.
Read more...
