Bottles – Better by design - Ginposium 2016

The importance of the designer bottle in promotion and sale of your designer gin

Nude Brand Creation was founded with a desire to take a different approach—one that remains true to its core values. The team sought to strip design back to its essence, focusing on the fundamental reasons that first inspired them to enter the industry. By leaving behind the constraints of the past, Nude embraces a fresh perspective, approaching each project with a mindset of renewal.

The agency specialises in luxury brands and collaborates with clients who are bold and willing to challenge category conventions.

A Unique Way of Working

At the heart of Nude’s philosophy is the principle of continuous learning rather than relying on familiar methods. Each project is approached from an unfamiliar angle—one that is intentionally naïve and free, allowing for new perspectives to emerge. The team is committed to re-learning how to see, discovering new visual languages, and fostering creativity through exploration.

A defining characteristic of Nude’s work is its willingness to reinvent the process for every project. The agency thrives in discomfort zones, ensuring that design remains an active, deliberate practice at the core of the organisation.

In Search of Time – A Gin Is Born

Nude Brand Creation has been invited to share the story behind the design elements of a new gin launch. However, this is more than just a story about packaging—it is a narrative about time, creativity, craftsmanship, and the journey of ideas from conception to reality. It highlights the critical role of design in bringing these stories to life.

Bernard Gormley, Founding Partner

Bernard Gormley is a Founding Partner of Nude Brand Creation and has over two decades of experience in branding and communications. He has led branding programmes within the drinks industry, including work for Pernod Ricard across Chivas Brothers, Havana Club, and Irish Distillers. His creative achievements include multiple industry accolades, such as two D&AD awards, two Clio awards, and a DBA Design Effectiveness Award in 2011.

Tony Enoch, Creative Partner

Tony Enoch is a Creative Partner at Nude. Before co-founding the agency in 2003, he worked in London and Sydney as a creative for four leading agencies. His experience with Pernod Ricard includes projects for Ballantine’s and Havana Club, as well as the repositioning of Longmorn Single Malt. He has also worked with Whyte & Mackay on The Dalmore and Jura. His work has been recognised by prestigious awards, including D&AD, Clio, CBA, and Wine & Spirits International.

t: 020 7253 2003
e: bernard.gormley@nudebrandcreation.com
w: www.nudebrandcreation.com

Nude Brand Creation
Top Floor
2-4 Old Street
London
EC1V 9AA