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SUMMARY:Explore opportunities in South Korea's alcohol market
DESCRIPTION:Join us for this webinar\, where we’ll be joined by KOISRA to discuss the key alcohol trends in South Korea and top tips for breaking into one of Asia’s largest alcohol markets. \n• Date: 9 May 2024\n• Time: 10:00 to 11:00 (GMT) \nWhile not traditionally known for its alcohol culture\, South Korea is quickly developing a taste for premium spirits. \nMillennials and Gen-Z are paving the way for increased popularity in luxury alcohol brands and craft drinks\, swapping excessive drinking for mindful tipples to create an experience that lasts. And with the total size of the South Korean alcohol industry reaching US $8.6bn in 2023\, now is the perfect time for your alcohol brand to make its mark in this growing market. \n\nJoin us for this webinar with KOISRA\, where they’ll discuss the key alcohol trends in South Korea and share their tips for breaking into one of Asia’s largest alcohol markets\, including:\nAn overview of alcohol product sales and distribution channels\nMarket entry recommendations and pitfalls to avoid\nThe main opportunities that exist within the market\nHow KOISRA can help with business matchmaking to get your brand into South Korea\n\n3 reasons to explore South Korea\nA strong middle class with a preference for premium drinks\, tastebuds for spirits continuing to grow and a focus on stay-at-home drinking make South Korea a land of potential for alcohol brands. Here are just a few reasons to explore it: \n\nSales of Scotch Whisky increased by 20% in 2022\, outpacing South Korean alcohol staple\, Soju.\nDomestic and international beer brands continue to gain traction\, including lagers\, ales\, and leading the way\, craft brews.\nSince 2020\, the wine market has grown by 76% and holds a 37% share of alcoholic imports into the country (2023).\n\nAbout the speakers\nKOISRA is a Korea-based consulting firm and full market-entry specialists with expertise in the alcohol sector. Their services include market strategy consulting\, market research\, partner searches\, business setup\, logistics and regulatory compliance. \nWho is this opportunity for?\nThis webinar is designed for a diverse group of participants within the alcohol production industry\, including but not limited to: \n\nDistillers and producers of spirits: receive invaluable insights into the South Korean market for those crafting unique whiskies\, refined gins\, artisanal rums\, and other spirits.\nWine producers: gain an understanding of South Korea’s wine consumption trends and market entry strategies.\nBreweries: get analysis on beer popularity\, consumer habits\, and regulatory considerations.\nIndustry innovators: discover opportunities for innovative products in South Korea.\nExporters and international brands: learn about how to enter the South Korean market\, from navigating regulations to understanding cultural preferences and consumption patterns.\nNote: This event will be followed by a business match-making opportunity later in 2024. Please join this session to find out more.\n\nSantander have now launched their Navigator tiering structure\, which has changed the way you register for events. All events can now be accessed through the free Explore subscription package\, where you can register for this and future events\, as well as access exclusive insights and a number of other exciting features. \nTo register your interest for this event\, please click the relevant button below to register or\, for new subscribers\, register your details (and select source: The Gin Guild) and a member of the Santander team will contact you to walk you through the sign-up process for your free Santander Navigator subscription. Once you’ve registered for the platform\, make sure to register for the event itself in the ‘Events and activities’ tab. For further information about this event\, please contact Paul Sharkie.
URL:https://www.theginguild.com/events/explore-opportunities-in-south-koreas-alcohol-market/
LOCATION:ONLINE\, United Kingdom
CATEGORIES:Member events
ATTACH;FMTTYPE=image/jpeg:https://www.theginguild.com/wp-content/uploads/2024/04/santander-navigator-south-korea.jpg
ORGANIZER;CN="Santander":MAILTO:christopher.jewitt@santander.co.uk
GEO:55.378051;-3.435973
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DTSTART;TZID=Europe/London:20230301T150000
DTEND;TZID=Europe/London:20230301T160000
DTSTAMP:20230215T133013Z
CREATED:20230215T132904Z
LAST-MODIFIED:20230215T133013Z
UID:10000029-1677682800-1677686400@www.theginguild.com
SUMMARY:Alcohol & mixers opportunities in the LATAM region
DESCRIPTION:Explorative webinar for UK manufacturers of alcohol and mixers/complimentary products covering an introduction to doing business in LATAM\, a regional economic overview\, overview of the Drinks market in Mexico and Brazil\, trends\, and ‘dos’ and ‘don’ts’.
URL:https://www.theginguild.com/events/alcohol-mixers-opportunities-in-the-latam-region/
LOCATION:ONLINE\, United Kingdom
CATEGORIES:Member events
ATTACH;FMTTYPE=image/jpeg:https://www.theginguild.com/wp-content/uploads/2023/02/santander-latam.jpg
ORGANIZER;CN="Santander":MAILTO:christopher.jewitt@santander.co.uk
GEO:55.378051;-3.435973
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