At the world famous Tower of London on 10th November, the 325th anniversary of the birthdate of William Hogarth, famous for his Gin Lane visualisations, Gin Guild members Beefeater Gin launched Crown Jewel Gin as a permanent part of their core range of gins.

Beefeater Crown Jewels Gin bottle 2022In front of 100 guests Desmond Payne MBE, an honorary Yeoman Warder of the Tower of London introduced the gin with a little help from two Gin Guild members and icons of  mixology, Ryan Chetiyawardana and Alessandro Palazzi who both created special takes on the martini on the evening.

Inspired by the iconic jewels housed in the Tower of London, this modern re-imagining of a rare gem embodies London’s timeless spirit.

Treasured by bartenders worldwide, Beefeater Crown Jewel is an elevated version of our signature house style; the addition of refreshing grapefruit and boldly heightened 50% strength (in comparison to Beefeater London Dry Gin) resulting in a perfectly balanced gin, with clarity of flavour and unmistakeable depth.

Captured in a ruby inspired bottle, this versatile liquid delivers an expression that is multi-faceted in its appearance and possibilities.


Pal Gleed from the Gin Guild with Guild members Alessandro Palazzi from Dukes Bar and Beefeater Master Distiller Desmond Payne MBE