West End Drinks Ltd
Based in central London, West End Drinks is a new premium drinks company co-founded by Howard Raymond & Alex Robson.
The company launched the King of Soho a new spirits brand in October 2013 with an authentic Super Premium London Dry Gin. Howard is the son of Paul Raymond, the original ‘King of Soho’, renowned for his multiple entertainment venues in the area, including the Raymond Revue Bar and the brand was created in honour of this remarkable man.
The bohemian design of the bottle represents both the past and present of Soho life and is a celebration of the spirit of Soho.