Fever-Tree Mixers
Formed: | 2003 |
Address: | 186-188 Shepherds Bush Road London W6 7NL United Kingdom |
Telephone: | +44 0207 349 4922 |
Website: | https://fever-tree.com/ |
Email: | info@fever-tree.com |
Fever-Tree began in 2003 with a meeting of minds and one simple premise: if three quarters of your G&T is the tonic, wouldn’t you want it to be the best?
Their co-founders Charles and Tim, working in different parts of the drinks business, had both spotted that premium spirits were growing quickly, fuelled by consumers’ increasing awareness of the provenance of what they ate and drank.
However, this growing interest in premium food and drink had seemed to neglect mixers, a crucial element of the drinks industry that remained flat. It struck them both as extraordinary that people were paying a good deal of money for a high-quality spirit, so a similarly premium mixer was needed.
Enter Fever-Tree.
Fever-Tree’s part in the Gin Renaissance
Craig Harper
Craig Harper, Fever-Tree Our part in the gin renaissance Craig will tell the story of how the idea of a “premium tonic” back in 2003…
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