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SUMMARY:The Business of Spirits 2026 SOLD OUT
DESCRIPTION:EXCLUSIVE TRAINING COURSE OFFER FOR GIN GUILD MEMBERS AND THEIR TEAMS\nThe Gin Guild are delighted to once again partner with the Worshipful Company of Distillers to offer our members and their teams access to this free one day course on 30th April 2026. It covers a wide range of useful topics to those in the distilling industry on the day of our Spring Installation and Gin Industry Annual Dinner \nThe aim of the session is to complement the technical knowledge that those in a distilling business acquire with the marketing and business expertise needed to create a brand and bring products to market successfully. \nOur experts\, with extensive experience in senior positions at companies such as Diageo\, Pernod Ricard and Redburn\, provide their business knowledge and bring real-life examples of what makes a successful product and brand before and after its production. \nThis masterclass allows you to meet other Gin Guild members and their teams and expand your professional network\, all before enjoying the celebrations of all things Gin at the Gin Industry Annual Dinner at the magnificent Guildhall. \nFeedback from previous sessions:\n\nThank you for organising The Business of Spirits seminar last week. I found it incredibly informative and inspiring to hear from so many distinguished names within the industry\, and from speaking to colleagues I know they enjoyed it just as much as I did. I’m sorry I was unable to attend the dinner in the evening\, it looked like a fantastic night. Thanks again.\nJoe\, Sipsmith\nA great day with a great mix of content\, Thank you!\nAndrew\, Sky Wave Gin\nJust a quick note to say thanks for everything yesterday. That was one of the most empowering and educational days I can remember having in a very long time. Absolutely appreciate that mate thanks a lot.\nJon\, Beefeater\nIt was a great day\, so many great anecdotes and speakers\, thank you for organising. All the speakers were brilliant and will really help with some of the business development I am working on for a new venture.\nMark\nAll speakers were great at storytelling. I enjoyed listening to opportunities and challenges from craft and other distilleries. Great to see lots of learnings from big brands.\nAarti\, Diageo\nThank You! would definitely attend again. Thanks to all those that put this together behind the scenes as well as those who presented.\nJonathan\, River Test Distillery\n\n  \nSpeakers and Topics\nRichard Watling: Building Brand EquityRichard highlights elements needed to establish a solid brand which involves clear communication and promotion about the why\, the way\, the price and the position to compete.Read more... Claire Warner: Global Spirits Market OverviewChris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.Read more... Henri Sizaret: Finance & Pricing for SpiritsPricing is an art and a science. Get inspired by the power and potential of pricing with this presentation by Henri Sizaret.Read more... Richard Watling – SegmentationFormer Scotch Whisky Director at Diageo\, Richard will covers product\, market & consumer differentiation based on case studies and examples of how brand strategy is based on segmentation.Read more... Steve Wilson: Innovation and DevelopmentWith a portfolio of brands created with Baileys\, Bombay Sapphire\, Tanqueray\, Malibu and Smirnoff to name a few\, Steve Wilson certainly knows about innovation and its importance.Read more... Dan Szor: Starting up\, and growing a distilleryDan Szor\, Founder of The Cotswolds Distillery shares his personal story from his experiences of building a business and distillery from scratch with wife Katia and his team.Read more... \n  \n\n\n\n09.00 – 09.10\n\nWelcome and Introduction to WCD by current Master\n\n\n\n\nMaster of the Worshipful Company of Distillers\, Dan Szor\n\n\n09.10 – 09.20\n\nIntroduction to the Day and Domestics – The Programme\n\n\n\n\nRichard Watling\n\n\n\n\n\n\n09.20 – 09.45\n\nWhat’s this all about? Building Brand Equity\n\n\n\n\nRichard Watling\n\n\n\n\n\n\n9.45 – 10.30\n\nGlobal Spirits Market Overview\n\n\n\n\nClaire Warner\n\n\n\n\n\n\n10.30 – 10.50\n\nCoffee Break\nNetworking with participants and WCD presenters.\n\n\n\n\n\n\n10.50 – 12.00\n\nFinance and Pricing for Spirits.  Brand examples and case studies \n\n\n\n\nHenri Sizaret\n\n\n\n\n\n\n12.00 – 12.50\n\nSegmentation\nCovers product\, market & consumer differentiation based on case studies and examples of how brand strategy is based on segmentation\n\n\n\nRichard Watling\n\n\n\n\n\n\n12.50 – 13.50\nLunch and Networking\n\n\n\n\n\n\n13.50 – 14.35\n\nInnovation and Development\n\n\n\n\nA review of innovation of brands and actions taken to market them eg guerilla marketing\n\n\n\nSteve Wilson\n\n\n\n\n\n\n14.35 – 14.55\n\nTea and coffee break\nNetworking with participants and WCD presenters\n\n\n\n\n\n\n14.55 – 15.25\n\nStarting Up\, and Growing a Distillery\n\n\n\n\nDan Szor\n\n\n\n\n\n\n1525 – 1625\n\nReflections of Day\n: Panel Discussion ‘Building Brand Equity’ & Noticeboard Questions\n\n\n\nAll\n\n\n\n  \nTimings and speakers all subject to change. \n 
URL:https://www.theginguild.com/events/the-business-of-spirits-2026/
LOCATION:WSET Bermondsey\, 39-45 Bermondsey Street\, London\, SE1 3XF\, United Kingdom
CATEGORIES:Member events
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DTEND;TZID=Europe/London:20260430T224500
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SUMMARY:Annual Gin Industry Dinner and Spring Installation 2026
DESCRIPTION:Be part of the Gin Guild’s celebration of all things Gin in 2026\nThe Gin Industry Annual Dinner has long been one of the Guild’s\, and the industry’s most sought after events and has a unique place in the annual spirits calendar\, providing unrivalled networking opportunities with key industry members.\n \n\nAlready confirmed to attend:\n\nWhat people say about the Gin Industry Annual Dinner:\n\nWhat a fantastic evening that surpassed all expectations! and thank you for the beautiful photos.\nThank you for an excellent evening. It is an honour to be welcomed into and now be part of the Gin Guild. It was great to see everyone on such good form\, despite the industry challenges. I am constantly struck by the strength of the community around gin\nWe are so looking forward to a night away\, some good food\, drink & great company.\nGreat event! It was fun and an excellent networking opportunity. Thank you for taking care of all of us!\nTruly honoured to be part of The Gin Guild\, and it was a humbling experience to be in a room filled with icons of the industry.\nThank you for my first evening with the Gin Guild. It was a great evening and I met so many interesting people.\nSuch a well organised and executed event last night at the Gin Guild Installations and dinner. As a first time attendee I was extremely impressed by the whole event and look forward to attending in the future\n\n\nDress Code\n\nBusiness formal: lounge suits with ties for men\, Cocktail dresses/smart business attire for women\n\n\nTimings\n6.00 Welcome Cocktails & G&Ts\, with various gins for your appreciation\, drawn from the legendary Guild bar. This is a showcase of gins from new members who have joined the Guild in the last year\, and new products from existing members that have been launched in the last twelve months. \n6.40 Installation of new Guild members (bar closes) \nPost installation The Guild bar reopens. \n8.15 Dinner \nTime permitting\, the Guild bar offer a selection of G&Ts for a nightcap. \n10.30 Carriages. All attendees must to vacate the premises. \nAfter-Party Why not head to The Ned\, a 5 minute walk\, for another cocktail or nightcap to catch up with friends new and old? \nEvent information\nThe Gin Guild installation is held in the early evening\, before the Board of the Gin Guild\, in the Old Library at London’s Guildhall\, in front of invited guests and colleagues and Guild members. \nThis event has a distinctive character\, shaped by its setting within London’s historic Guildhall – a building that has stood at the heart of the City for centuries as a place of ceremony\, governance and fellowship. \nBefore and after the ceremony\, members of the Guild\, both old and new\, along with their guests\, gather around the gin bar\, continuing a tradition of conviviality and networking that sits naturally within such a setting. \nAfter the installation ceremony members and their guests are able to enjoy a Three course formal dinner. \nA full e-brochure for the event is available to share with potential guests. \n\n\n\n\nS T A R T E R \nOlive oil poached salmon with sea vegetables & crispy kale (gf) \nOR \nCourgette carpaccio with a lemon & dill sauce\, rocket\, preserved lemon & charred corn brittle (ve\, gf) \nServed with a Section of Breads\n\nFiano IGT Terre Siciliane\, T-Orestiadi – Molino a Vento\, Sicily\, Italy\n\n\n\nM A I N    C O U R S E \nBeef tenderloin paired with white asparagus\, pomme puree\, curly kale & loganberry jam (gf) \nOR \nPea & goat’s curd gnocchi with Berkswell shavings & pea shoots (v)\nTooma River Shiraz\, Tooma River\, Australia\, 2022\n\n\nD E S S E R T \nGlazed apricot mousse served with orange scented granola & apricot gel (v)\nEdinburgh Orange Blossom and Mandarin Gin Liqueur\n\n\n\nFair Trade Rich Roast Coffee\nServed with Petit Four\n\n\n\n\nAny dietary requirements need to be advised at time of booking. It is not possible to request a change to the menu at the event itself. \nSecurity\nAs ever\, security is a major consideration. Please advise of names changes. It is essential that attendees bring their Pour Memoire invitations to gain access and photo ID (National ID card\, Passport or a Drivers licence).
URL:https://www.theginguild.com/events/annual-gin-industry-dinner-and-spring-installation-2026/
LOCATION:Guildhall\, 71 Basinghall Street\, London\, EC2V 7HH\, United Kingdom
CATEGORIES:Member events,Public events
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