Sky News Business slot, clearly tiring of the doom and gloom of Brexit arguments and BHS collapse, decided to gin and bear it and to examine the expansion of the gin industry by way of an uplifting tale.

The Gin Guild was approached by researchers at Sky to provide background information, statistics and to provide introductions and filming location suggestions for the London based Sky Business Team.

Ian King and his team filmed at East London Liquor Company and interviewed owner Alex Wolpert. The edited clip and introduction (remarkably steady and stumble free on the part of Mr King and his team, despite what one assumes was post filming sampling some of Alex’s gins) was aired on the evening news on Sky on 25th April.