“Creating Brighter Futures in Scotland” for young Scots

Scottish gin distillers helped The Prince’s Trust promote its work by providing a number of gins to provide festive cheer and additional interest an event featuring a unique group of 70 leading entrepreneurs, industrialists and other key players, all with Scottish connections, based part or full time in London, who were invited to attend a special evening.

By kind invitation of the Secretary Of State for Scotland, the Rt. Hon Alistair Carmichael MP, The Prince’s Trust hosted a reception in Whitehall to promote the good work of the charity in Scotland.

The Gin Guild were delighted to support the work of the charity by providing a gin bar for the guests to enjoy (with the kind assistance of Fever Tree, the premium tonic brand). Brands included: Tanqueray, Tanqueray TEN, Hendrick’s, Caorunn, Edinburgh, Boe, Rockrose, Makar, N B Gin and Gilt

The Prince’s Trust helps young people across Scotland to get into education find a job or start their own business. Last year they supported over 8,000 young people create a brighter future for themselves.

Nicholas Cook, Director General of the Gin Guild, said “We were asked to support the event by bringing something different to the reception in the form of some Scottish gins. We were able to showcase some of the wide range of Scottish gins, both new and or craft products as well as established premium brands. We were able, despite short notice, to get the support of a number of Scottish gin brands, both from members of the Guild as well as prospective members and others. All of the distillers were delighted to support this key charity and the excellent work that it does.”

“We showcased a wide range of gins, ranging from major household names to some of the smallest and most distant distilleries to be found in Scotland. The Gin Guild brings together gin distillers and industry leaders involved in the production, promotion, distribution, marketing and consumption of gin and promotes. It encourages commitment to excellence in gin distillation and industry custodianship of the spirit category.”

“The Gin Guild is the natural home of Gin innovation, including new start-ups and craft distillers and craft distilled gin. The brands that helped make the reception such a success illustrate that commitment to the category. Scottish gins were was well represented, including gins from Fife, Thurso, Glasgow, Edinburgh, Speyside and beyond.”

In addition to hearing from the Secretary of State and Prince’s Trust Scotland Director Allan Watt, one of the young Trust Ambassadors, who turned her life around through the intervention of the Trust programme movingly spoke on how the work of The Prince’s Trust helped her to turn her life around.

Guests learned about the work and plans of The Prince’s Trust in Scotland and heard how they could help play a role in solving youth unemployment in their home country and were told of the exciting plans for the new Prince’s Trust Centre in Scotland and how it is focused on changing young lives.