Oxford Psychologist tells Cheltenham Science Festival that heavyweight gin glasses are best as the ‘heavy feel’ subconsciously means drinkers associate the drink with better quality (The Times).

If you want to get away with serving guests cheap gin, make sure you do it in heavy glasses. If you also want them to feel they have had their thirst quenched, it could be worth tinting those glasses blue.

Read More on the Timesonline.