Karl Mason sent his wife a message on Facebook one Friday requesting a G&T when he got home from work. This simple comment led to friends posting pictures of them having G&T’s, so he created a group to share the pictures.
The group went a little viral, and within 12 months he had 10,000 followers. It wasn’t long before gin companies started knocking on his door with free samples to promote to his audience.
This led to Karl trying the majority of gins available and coming to the conclusion too many of the newly launched gins tasted the same – ‘Could I do better and create a new gin that really is different?’ he thought.
He took that thought and set about on the 2nd part of this great journey, which has included national & regional TV, radio & press coverage, as well as a showcase at the British ambassador’s Paris residence.
So does no experience, a passion for a good gin & tonic, and social media make launching your own gin brand easy?
Definitely not, it took a lot of time and hard work, but the end result is Masons Yorkshire Gin, and we think it’s worth it.